London: Fello grew ARR from $400k to $7M on $80k marketing
Steven London · Here's how I added $10m revenue over the last 18 months, HiFello CEO · Dec 31, 2024 · at 8:16
This episode carries Steven London's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Steven London, CEO of real estate tech platform Fello, shares the company's financial growth and lean marketing spend in 2023.
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“So in 2023, we went from 400,000 in ARR to seven million in ARR, and we spent 80,000 dollars on marketing”
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“A lot of people that we've hired from, ah, different countries are harder working and more appreciative of the job than the people in the U.S.”
London: Non-technical startups must have a public face to grow rapidly
“I'm fairly confident to grow very fast in this day and age, depending, unless it's a highly technical aspect, you need somebody to be the face.”
London: Founders must dissociate from reality to plan hypergrowth
“You have to dissociate From reality. You're gonna say, I can't do this. We have no AAs. Well, we don't have a marketing budget. Well, we don't have this or that. This is where the genius happens. Pretend you're just playing a game. It's not me. It's somebody e…”
London: Fello scaled from zero to $10M ARR in 18 months
“We went from zero to ten million in ARR in 18 months.”
London: Fello raised $1M SAFE from power users instead of VCs
“After the seed round, we pivoted ideas and had to raise a million dollars in safe kind of funding, and we made a conscious choice to not, you know, work with VCs, not work with other entities, and raise from users of the product, so top real estate teams”