Disclosure certainty 4/5 debate potential 2/5

London: Fello raised $1M SAFE from power users instead of VCs

Steven London · Here's how I added $10m revenue over the last 18 months, HiFello CEO · Dec 31, 2024 · at 7:20

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Steven London, CEO of real estate tech platform Fello, explains how the company funded its pivot by taking SAFE investment from real estate teams using the product rather than institutional venture capital.

0:00 / 0:19exact quote · 19.8s
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“After the seed round, we pivoted ideas and had to raise a million dollars in safe kind of funding, and we made a conscious choice to not, you know, work with VCs, not work with other entities, and raise from users of the product, so top real estate teams”

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