Louis Jonckheere: 90% of corporate marketing content is ignored by sales
Louis Jonckheere · 754: They've Passed $15M in Revenue Using Breakfast Meetups for Growth · Aug 17, 2017 · at 4:24
Louis Jonckheere, co-founder and CPO of Showpad, explains the problem of internal collateral distribution between enterprise sales and marketing teams.
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“And actually, 90% of what marketing creates, like, never gets used.”
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