Marketing

“This product has an MVP. A minimally viable product. Marketing needs an MMP, a minimally marketable product.”

“Basically, marketing moved closer to product because the product itself could become the growth engine.”

“If anything, taste, you know, people talk about this all the time, but taste matters more now than ever because AI is about to make average marketing, marketing just unbelievably cheap.”

“As long as there's a way for them to discover, there's, like, some Basic level of discoverability and you're doing something that people really want, then it takes off. Right? And then I think like, and then if you're good at sales or good at marketing and goo…”

“Well, we spent zero dollars on marketing. We invest in the experience.”

“Everyone in marketing have been that last couple of weeks in the quarter where you're like, we don't have enough pipeline, right? It's too late. It is way too late for marketing to do anything that quarter”

“And actually just a few months ago, we moved our whole sales enablement, partner enablement, customer training over to marketing.”

“Development, sales, and marketing, if you want to learn them, like, I think there's curriculum out there, there's people, there's, you just go and dive in, you, whatever. I think they, In my opinion, are a little, there's intuition in all of them, but there's …”

“The only team that sits across all of those things is marketing, and it's the job of marketing to make sure that it all works together and all of those touch points speak to each other because they represent your brand.”

“And so there's less onus on coming up with one single great idea. There's a, you can get to more ideas faster and more of an onus on judgment and intent and decision making.”

“Scaling operations is about 10 times harder than scaling the marketing.”

“I think traditional B to B sales is good. I think marketing is awful.”

“I genuinely believe that marketing is the hardest thing to do in today's world. And it is probably going to be one of the highest in demand skill.”

“I think the alpha is in design, just like in marketing. It's not the tools. It's not the channels, not the metrics. It's the storytelling. It's How do you cut through the clutter in the snappiest, most compelling possible way?”

“What becomes more important is your product as a channel, where you actually earn that trust that drives that word of mouth, that drives that likability, and what becomes less important is something across marketing, sales, like more old traditional techniques…”

“In marketing, for example, marketing is all about standing out. You know what large language models are all about? Not standing out. They're all about reverting to the mean, actually. And that's literally what they're synthesizing a lot of information and givi…”

“We need to go back to the roots of bringing people with zero knowledge about marketing.”

“Cancellations automatically grow as you grow, even if you're doing everything right, but marketing doesn't. Marketing grows only as fast as you can improve marketing. We all know that's quite hard. Actually it's linear. It's hard to find new channels that aren…”

“There's all these interesting debates right now about like, Roles collapsing and product and marketing and so on. And I just really don't see these things as separate. I see product and marketing and, you know, it's the same thing.”

“It's not that okay in product by the way, but in marketing it's fine because let's say that this booth would have been the weirdest thing ever. Okay. I would have never done it again. And people would have rolled their eyes at me, but there's no harm there for…”

“I also think marketing is not that complicated. I mean, it's not like engineering where, you know, our VP of engineering, he has so much deep, deep, deep knowledge in the domain. I just don't believe it's that way for marketing. I think people overly complex i…”

“My argument is that marketing is actually fat-tailed. So is innovation, and R&D, pharmaceutical research, science, ok? In other words, five to 10% of what you do delivers perhaps a 110% of the value, and therefore paying people by the hour and demanding that e…”

“Big innovative new ideas don't require less marketing, they require more. Because you're asking people to, at the initial stages, you're asking someone to do something that nobody else has done, and you're asking them to do something they haven't done before.”

“Marketing would get on selling things, not decide what product should be or how much it should be sold for.”

“Sales is an investment in the top line of that company. And sales ops leaders are willing to spend an arm and a leg To hit their numbers and go top line. Moment you go into HR, moment you go into marketing, which are probably cost centers more, answer is not t…”

“Sales, marketing, product, and development. Those are the core four elements of building a SaaS company. And if you go on social media, or you listen to podcasts, or you see founders who are trying to succeed and failing over and over, usually they're missing …”

“I think it's really important. To have this really close relationship between sales and marketing and for marketing to treat sales as their customer.”

“I strongly from a marketing perspective believe AI generated content's going to be used, effective, but for like actual passive entertainment, seeing like, and I saw a funny one. It was like a hamster turning into an airplane, taking off. It was funny. I don't…”

“Marketing is not the same as development, but the progression is similar. An entry-level marketer with zero to, I don't know, six to 12 months of experience Is comparable to an entry level software engineer with six to 12 months of experience.”

“We were spending zero on marketing.”

“The idea that you're going to take somebody who doesn't, who isn't world-class at marketing and make them world-class, and you don't know anything about marketing is a dumb idea. It just doesn't work.”

“Customer success and marketing are the, are two unexpectedly complex things to hire for.”

“Good marketing needs to attract And repel that you need to go find who is your target audience. And if you're giving platitudes, right, then that's not repelling anybody. That's terrible marketing. And he's like, that's terrible vision for a company.”

“Today, literally there's so much of it that it's, you know, even if there's something great being done from marketing perspective, it will live its journey, right? You will not remember it. Even after like three months, it will just go up there. It will remain…”

“At the end of the day, I work for the sales team. That's how I see it in MeToBe, right? I do. I work for the sales team. Either I'm helping them close deals and get customers, or I'm not helping them close deals and get customers.”

“They'll be like, ah, well, the reason we don't have more customers is because of marketing. I'm like, no, you just don't have more customers because it's not good. It's not useful. Not, and it could never be useful or it's just not useful yet.”

“So I think that in, in marketing, the entry level juniors have been replaced the fastest. Definitely faster than developers.”

“I would bet every, all the other entertainment companies, their second biggest, biggest expense is marketing and ours is tech. Second and only to content.”

“AEs, in my humble opinion, should be responsible for their own pipeline. And I'm going to quote one of my sales leaders, Matt Joshi. He says, pipeline is lifeline. I think marketing can help you. BDRs can help you. But at the end of the day, the sales professi…”

“Marketing will resemble high frequency stock trading in the near future. Agents working 24, seven monitoring, surfacing opportunities, personalized micro interactions. You'll be like a portfolio manager or day trader, adjusting risk, deploying money based on r…”

“In the next 12 to 18 months, we're gonna see an interconnected AI system working together with shared context. You're gonna have basically, ah, multiple AI agents and workflows, and these are gonna be managed by manager agents, trained by human experts.”

“They told themselves other things like we're very humble, so we don't market in this kind of nonsense which is always a rationalization for laziness.”

“Which sounds like all of these companies and all of these products are going to have to, we were joking about this, but it is going to be a massive marketing exercise of who's your audience? Who's your end user? How do we put this product in the center of thei…”

“I actually think PMs should own all the way to marketing in a way. And the reason is that if you think about marketing, it's expanding the surface area of the product, right? It's like search marketing is just placing a button to your product in Google. Facebo…”

“This is a marketing business. You have to be good at marketing or have someone who is.”

“And what you just said there, if you don't have clear differentiation, you need to be a God tier marketer to sell something. If you do have clear differentiation, It's very easy to market the thing.”

“Don't have a hire for sales or marketing until product market fit.”

“These marketing buyers did have, there are a lot of network effects of marketing, because if I'm running much better marketing than you are, and we have a very similar sort of brand, I'm going to win and I'm going to win really big. I'm going to win sort of li…”

“So in 2023, we went from 400,000 in ARR to seven million in ARR, and we spent 80,000 dollars on marketing”

“But I don't think that marketing should be able to change positioning or look at positioning or do it on their own. They could try, but it won't stick because sales won't believe in it. CEO won't believe in it. What we actually need is a cross-functional team …”

“Google, Google's basically never had to be, they've never had to be good at marketing because they have the greatest distribution channel of all time.”

“Marketing is the product. You don't make a product and then hand it to some marketing Yahoo and say, go put a logo on this.”

“When I look at our costs, I think our top cost is actually marketing now, and then the second cost is people.”

“Well, similarly to sales, I think founders should lead marketing for a long time, maybe forever, actually.”

“A lot of people say like, I've done no marketing. It's like a lot of times they just be, you've done no paid marketing. And, you know, there's a certain respect you, especially I think devs don't have enough respect for marketing”

“And I think, you know, there's well north of like five hundred billion dollars in the US alone spent on marketing, and that number is growing.”

“Now we can start creating way more content and really matching the content and to the individual. So instead of it being, you know, a message of like, you know, one to many, it's a many to many relationship which is really exciting to see.”

“Sales, marketing, customer success are becoming go-to-market and you're thinking more holistically about The different sales marketing and success basically align with the different stages that a prospective customer can be in, right? It's almost like a pros…”

“People think a lot about innovation on product. Like, how do I innovate the product? And I think now we're getting to the point where people are saying, OK, products are basically commoditized. Now people are thinking, how do I innovate on marketing? Great. Bu…”

“We almost spent no money in marketing. We didn't even have sales for the first three years”