Marable: Account Executives Must Be Responsible for Generating Their Own Pipeline
Reggie Marable · 20Sales: Sierra: Inside Silicon Valley's Fastest Growing Sales Machine & How to Prospect, Outbound and Close Enterprise Deals in AI · May 2, 2025 · at 44:16
Reggie Marable, Head of Global Sales at enterprise AI platform Sierra, discusses sales team accountability and pipeline generation on 20 Sales.
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“AEs, in my humble opinion, should be responsible for their own pipeline. And I'm going to quote one of my sales leaders, Matt Joshi. He says, pipeline is lifeline. I think marketing can help you. BDRs can help you. But at the end of the day, the sales professional is accountable to generating their own leads.”
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