marketing

“You, as a venture capitalist, get to see the entire industry and all of the companies that surround your portfolio companies. You're probably better, or should be better, at understanding competitive dynamics and how the shape of the market is developing overa…”

“I always find it's best to use a customer's own words in marketing that's going back out to those same customers.”

“So our view is we optimize as much as possible gross profit. So we minimize costs, we optimize revenues on the one side, then we generate profits, and then all the profits we invest in marketing.”

“We are bereft of version one point O is because the most common forms of marketing that you see are all derivative of each other. So people put testimonials up there or they put up like a single feature story, but nobody makes bold claims. Nobody puts out comm…”

“Marketing is not storytelling. Really? I think it's a lower form of it. So I think it's more about communication, I guess, which I think is a little different than storytelling.”

“I typically say this work better under product. I think many sustainable growth programs require with engineering and product discipline. Marketing really only makes sense for e-commerce companies where the product is like simple and linear. You're likely goin…”

“If the practice of growth is successful, it should eventually abstract itself away and just be how product and marketing are run.”

“Putting something on your website is not marketing. You gotta get in the mindshare of the person whose problem you're solving, they're never gonna look at your website.”

“I try to have a growth team in marketing that focuses mostly on driving activated signups. And I try to get a growth team in product as focus is mostly on retention and conversion.”

“Well, the industry has scaled to the point where you know, just things like word of mouth and direct personal touch you know, are insufficient to reach the market, and even though I happen to prefer working that way but I just have to get over myself a little …”

“Ultimately, what AI does is probably get put the SDR function back under marketing.”

“I actually think, like, having marketing be quite unfocused is, is actually okay in its execution. Messaging needs to be focused, to be fair right, messaging to the world, because otherwise it sounds like you're saying, you know, a thousand different things, b…”

“If you're a heavy inbound org for SDR there's a lot more science to it. And being really tightly aligned with the team that's driving the funnel Is where you have that feedback loop that is so important. And so when you think about an inbound funnel you're thi…”

“We almost spent no money in marketing. We didn't even have sales for the first three years”

“When I look at our costs, I think our top cost is actually marketing now, and then the second cost is people.”

“AEs, in my humble opinion, should be responsible for their own pipeline. And I'm going to quote one of my sales leaders, Matt Joshi. He says, pipeline is lifeline. I think marketing can help you. BDRs can help you. But at the end of the day, the sales professi…”

“So I think that in, in marketing, the entry level juniors have been replaced the fastest. Definitely faster than developers.”

“I think it's really important. To have this really close relationship between sales and marketing and for marketing to treat sales as their customer.”

“It's not that okay in product by the way, but in marketing it's fine because let's say that this booth would have been the weirdest thing ever. Okay. I would have never done it again. And people would have rolled their eyes at me, but there's no harm there for…”

“I also think marketing is not that complicated. I mean, it's not like engineering where, you know, our VP of engineering, he has so much deep, deep, deep knowledge in the domain. I just don't believe it's that way for marketing. I think people overly complex i…”

“There's all these interesting debates right now about like, Roles collapsing and product and marketing and so on. And I just really don't see these things as separate. I see product and marketing and, you know, it's the same thing.”

“We need to go back to the roots of bringing people with zero knowledge about marketing.”

“What becomes more important is your product as a channel, where you actually earn that trust that drives that word of mouth, that drives that likability, and what becomes less important is something across marketing, sales, like more old traditional techniques…”

“I think traditional B to B sales is good. I think marketing is awful.”