Micha Kaufman

Founder & CEO, Fiverr · 1 appearance on the record.

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founderexecutiveinvestor@michakaufman ↗LinkedIn ↗fiverr.com ↗

Micha Kaufman is the co-founder and CEO of Fiverr, which he guided through its 2019 public listing on the New York Stock Exchange. A lawyer by training, he previously founded technology ventures including Spotback, Keynesis, and Invisia.

22statements → 12claims → 1claims resolved → 4.14/5average certainty → 3.05/5average debate potential → 4.1/5argument clarity · the sources → 5said about them ↓

1 supported 0 partly supported 0 contradicted 1 not yet assessed 10 not checkable as stated how the 12 claims stand · each chip opens the sources

9 predictions · 3 assertions · 3 opinions · 2 insights · 5 disclosures · every statement was checked. The predictions and assertions are the 12 claims: statements the public record can support or contradict. 1 is resolved, 1 is not yet assessed, and 10 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Micha argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Prediction Held up
Kaufman: Fiverr will exclusively hire AI natives across all departments
“And if we think about bringing more people, these people need to be AI natives in whatever they do. I don't care if you're whatever, if you, or you're joining the legal department or the finance or customer support, you need to be very well versed in this new …”
Micha Kaufman Jun 9, 2025 ▶ 1:05:02 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings

Argument clarity: do they answer the question? how? →

4.1 / 5 directness 4.4 · coherence 4.3 · precision 3.7 · compression 3.6

redirected or did not address 2 of 39 assessed questions (5%). Watch them ▸

This is a score against a rubric. It is not a rank. Every host question → answer exchange is scored with names hidden on directness, coherence, precision and compression, 1–5 each, on meaning alone: disfluencies are ignored, and only raw unedited episodes count. This is the score that measures thought. Every scored exchange, scores shown → · The rubric and its checks →

How they sound: speaking style how? →

194 words/min while actually speaking · 16 um and uh per 1k words · 37.8 false starts per 1k · 34.2% of pauses land inside a clause

English is their second language (first language: Hebrew). These numbers measure fluency in English. They do not measure thought; the argument clarity score above is read from substance alone.

Measured by listening to the audio itself: 8,955 words across 1 episode of raw-level tape, transcribed verbatim with every um and uh kept, each one attributed only where the alignment onto our timed stream is unambiguous. These are measurements of speaking style. We do not rank them: across this corpus, fluency and argument quality are nearly uncorrelated (ρ≈0.2), and smooth talking does not signal clear thinking. How it's measured →

Everything Micha Kaufman said on 20VC that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Not checkable as stated
Kaufman: Workers who fail to adapt to AI will be poor or burdens on society
“Seriously, if you're not going to take the time to make yourself valuable, to embrace reality, you're doomed. I'm not going to help you. If you don't want to do this, you're either going to be poor or a burden on society.”
Micha Kaufman Jun 9, 2025 ▶ 0:06 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings
Prediction Not checkable as stated
Kaufman: Workers who fail to self-upgrade in the AI era are done
“But if not, fuck you. You're done. You're done. You're not done at Fiverr. You're done. Period. Because no one, there's not going to be demand for people that cannot upgrade themselves.”
Micha Kaufman Jun 9, 2025 ▶ 8:27 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings
Prediction Not checkable as stated
Kaufman expects every Fiverr employee to automate 100% of their role
“In an ideal situation, my expectation of you is that each and every one of you, and it doesn't matter what you do, Is going to replace a hundred percent of what you do with automation.”
Micha Kaufman Jun 9, 2025 ▶ 3:32 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings
Opinion
Micha Kaufman: The AI startup hype cycle mirrors the dot-com bubble
“I feel that we are in a period that is very similar to the .com, but it's now .ai. So it used to be pets.com, it's now pets.ai. Whatever, it's the same bullshit.”
Micha Kaufman Jun 9, 2025 ▶ 10:28 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings
Opinion
Micha Kaufman: Copyright law is dead overnight due to generative AI
“You know, that copyright is dead essentially. It is dead. It's a notion from 1710, and it's dead overnight. There is no copyright. It's done. It's dead.”
Micha Kaufman Jun 9, 2025 ▶ 37:42 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings
Prediction Not checkable as stated
Kaufman: Governments will not allow superintelligent AI to remain in private hands
“What AI companies is doing right now that like the foundational companies, It's like privatizing the Manhattan Project. Ok? Alright, so imagine that they do build the atomic bomb. And now they're sitting and saying, ah, you know, I don't know, maybe we'll do i…”
Micha Kaufman Jun 9, 2025 ▶ 47:16 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings
Insight
Kaufman: University is unnecessary for 90% of modern professions
“In 90 plus cases of modern professions, you can study on your own, and you can do it in a fraction of the time.”
Micha Kaufman Jun 9, 2025 ▶ 1:08:20 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings
Prediction Not checkable as stated
Kaufman: AI Startup Flood Will End in Mass Consolidation or Bankruptcies
“Someone's going to win, which by definition is not going to leave that much for the rest, which means that there's going to be a cleanup either through consolidation or through companies going bust.”
Micha Kaufman Jun 9, 2025 ▶ 14:40 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings
Assertion Not checkable as stated
Kaufman: AI Has Reduced Software 'Time to Clone' to 10 Days
“When we launched, launched five or 15 years ago, time to clone was between six and nine months. Okay. The time to clone right now is I don't know, 10 days, whatever.”
Micha Kaufman Jun 9, 2025 ▶ 15:32 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings
Prediction Not checkable as stated
Kaufman: 999 out of 1,000 AI startups will fail in 1-2 years
“In terms of The amount of companies that are going to be around? Absolutely. Like, I don't know, like, 90, you know, 999 companies out of a thousand maybe is going to be around for a year, maybe two. It's going to be ruthless.”
Micha Kaufman Jun 9, 2025 ▶ 29:03 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings
Opinion
Kaufman: Human content creators are effectively working for AI models
“Harry, I have news for you. You are working for AI and so do I. Because we're producing content and that content is going to be eaten by a machine and used to produce new stuff.”
Micha Kaufman Jun 9, 2025 ▶ 41:38 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings
Prediction Open · timeframe Jun 2030
Kaufman: Fiverr's engineering team will be larger in five years
“Will you need many, many more of them? I don't know, but you asked me, is your team going to be, is your engineering team going to be larger? Yes.”
Micha Kaufman Jun 9, 2025 ▶ 57:09 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings
Assertion Not checkable as stated
Kaufman: Entry-level junior marketers are being replaced by AI faster than developers
“So I think that in, in marketing, the entry level juniors have been replaced the fastest. Definitely faster than developers.”
Micha Kaufman Jun 9, 2025 ▶ 1:01:27 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings
Prediction Held up
Kaufman: Fiverr will exclusively hire AI natives across all departments
“And if we think about bringing more people, these people need to be AI natives in whatever they do. I don't care if you're whatever, if you, or you're joining the legal department or the finance or customer support, you need to be very well versed in this new …”
Micha Kaufman Jun 9, 2025 ▶ 1:05:02 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings
Disclosure
Kaufman: Fiverr passed on building an OnlyFans precursor years before launch
“One of the strategic opportunities was to create OnlyFans many, many years before OnlyFans. And we decided not to do it.”
Micha Kaufman Jun 9, 2025 ▶ 1:08:49 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings
Prediction Not checkable as stated
Kaufman: Banks refusing AI tools over compliance will be left behind
“Look, fine. So they shouldn't use it which is going to be another reason why banks are going to be left behind, whatever.”
Micha Kaufman Jun 9, 2025 ▶ 33:35 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings
Insight
Kaufman: Asking tech CEOs for five-year plans during AI shift is laughable
“People that ask me, oh what do you think what do you think the business is going to look like in five years? I start laughing. It's a laughable question. You can have grand general ideas, but people that ask you to describe it are just out of touch with what w…”
Micha Kaufman Jun 9, 2025 ▶ 45:44 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings
Disclosure
Kaufman: Best Angel Deal Was Written Off Before 50x Exit
“And I think that this is probably the best investment I've ever, ever, ever made. The multiples were like in the 50.”
Micha Kaufman Jun 9, 2025 ▶ 28:07 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings
Assertion Not checkable as stated
Kaufman: Overwhelming majority of AI startups fail at customer retention
“Look, if you're an AI company right now you have two fundamental problems. One is getting noticed, so getting, getting customers, and then it's retaining them. In both, the vast, the overwhelming majority fail.”
Micha Kaufman Jun 9, 2025 ▶ 31:27 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings
Disclosure
Micha Kaufman: I will resign as CEO if demotivated five days straight
“I know I have a rule. If I wake up five days in a row saying, ah, fuck, no, then I'm done. Now I'm done. And it never happened.”
Micha Kaufman Jun 9, 2025 ▶ 1:11:32 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings
Disclosure
Kaufman: Fiverr Faced 30 Clones Within 9 Months of Launching
“When the company was nine months old, there were already like 30 clones. And years after, there were thousands of clones.”
Micha Kaufman Jun 9, 2025 ▶ 18:35 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings
Disclosure
Kaufman: I do not use AI tools to write my communications
“I don't use AI to write which is very important for me.”
Micha Kaufman Jun 9, 2025 ▶ 1:02:22 Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" · 20VC with Harry Stebbings

The other half of the tape: Micha Kaufman's own voice is left out of every number here. Other people bring the name up 5 times in 3 episodes on 20VC. every mention, with the transcript →

Who brings them up most Jason Lemkin 2Harry Stebbings 2

Every mention by year

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Appearances (1)

EpisodeDateSpeaking time
Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!" Jun 9, 2025 57m
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