CMO Raz Herzberg claims marketing is intuitive and less complex than engineering
Raz Herzberg · 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg · Dec 12, 2025 · at 58:48
Raz Herzberg, CMO and VP of Product Strategy at Wiz, argues why tech companies overcomplicate marketing leadership requirements.
0:00 / 0:18exact quote · 18.9s
720p mp4 · rendered on demand · StarZero watermark
“I also think marketing is not that complicated. I mean, it's not like engineering where, you know, our VP of engineering, he has so much deep, deep, deep knowledge in the domain. I just don't believe it's that way for marketing. I think people overly complex it, but at the end of the day, it's an intuitive thing.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Raz Herzberg
CMO Raz Herzberg claims marketing attribution in B2B SaaS is complete bullshit
“I think pipeline numbers and attribution, I think attribution and the whole discussions around attribution is complete bullshit.”
Wiz invests heavily in unquantifiable brand efforts over pipeline metrics
“And we spend a lot of our efforts on those types of things, and I have no way of tying it back to a number. And I don't really care because I think that's what really matters.”
Every fired marketing leader had green pipeline metrics when they left
“I think every marketing leader that was ever fired had green numbers on his pipeline.”
Enterprise sales is about workflow integration, not the product itself
“When you understand enterprise, you know, that it's also just never really about the product. It's about really understanding how you integrate into their processes, their workflows, their complexity of the environment.”