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Raz Herzberg

9 statements across 1 episodes · 2 bullish · 2 bearish · 1 people on the record · first statement Dec 12, 2025 by Raz Herzberg · across every show →

On the record as a speaker too: Raz Herzberg's record, appearances and statements → this page counts the times other people say the name.

Everything said about Raz Herzberg, oldest first

Dec 12, 2025
Assertion Not checkable as stated
CMO Raz Herzberg claims she has never lost a deal at Wiz
“I've never lost a deal.”
Raz Herzberg Dec 12, 2025 ▶ 5:01 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
Dec 12, 2025
What-if
Wiz should have expanded into adjacent product areas sooner
“If we went backwards, it would have been more clear to me that we should have said, oh yeah, we're going to expand there. But we still really weren't sure we were. So I think those are places where, in retrospect, we could have been more open.”
Raz Herzberg Dec 12, 2025 ▶ 34:16 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
Dec 12, 2025 neutral
Disclosure
Wiz CMO Raz Herzberg had zero marketing experience before taking the role
“My only marketing ever role has been as part of Wiz.”
Raz Herzberg Dec 12, 2025 ▶ 9:57 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
Dec 12, 2025
Disclosure
Early Wiz enterprise deals included unlimited usage terms still honored today
“I made the worst deals in the universe. It's like, to this day, there are salespeople in Liz that hate me because some big customer has, like, A terrible, unlimited thing I gave them in the early days, because it's not about trying to win on the revenue from t…”
Raz Herzberg Dec 12, 2025 ▶ 38:23 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
Dec 12, 2025 positive
Insight
Humor connects with enterprise cybersecurity buyers better than fear
“Humor is something that naturally connects People more than fear.”
Raz Herzberg Dec 12, 2025 ▶ 21:20 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
Dec 12, 2025 bullish
Disclosure
Wiz invests heavily in unquantifiable brand efforts over pipeline metrics
“And we spend a lot of our efforts on those types of things, and I have no way of tying it back to a number. And I don't really care because I think that's what really matters.”
Raz Herzberg Dec 12, 2025 ▶ 18:46 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
Dec 12, 2025 negative
Assertion Not checkable as stated
Every fired marketing leader had green pipeline metrics when they left
“I think every marketing leader that was ever fired had green numbers on his pipeline.”
Raz Herzberg Dec 12, 2025 ▶ 19:09 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
Dec 12, 2025
Assertion Not checkable as stated
Wiz leadership personally handled every major deal during its first two years
“Then, you know, the first two years of Wiz, I think every huge customer or something, either myself was on it or in on our, Co-founder and VP of product was on it, or AMI or CTO was on it”
Raz Herzberg Dec 12, 2025 ▶ 7:58 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
Dec 12, 2025 negative
Insight
CMO Raz Herzberg claims marketing is intuitive and less complex than engineering
“I also think marketing is not that complicated. I mean, it's not like engineering where, you know, our VP of engineering, he has so much deep, deep, deep knowledge in the domain. I just don't believe it's that way for marketing. I think people overly complex i…”
Raz Herzberg Dec 12, 2025 ▶ 58:48 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
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