Humor connects with enterprise cybersecurity buyers better than fear
Raz Herzberg · 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg · Dec 12, 2025 · at 21:20
Raz Herzberg, CMO and VP of Product Strategy at Wiz, discusses marketing strategy when selling cybersecurity software to enterprise CISOs.
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“Humor is something that naturally connects People more than fear.”
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