Account Executive

also referred to as: account executives · ae · aes

31 statements across 17 episodes · 7 bullish · 7 bearish · 17 people on the record · first statement Feb 2, 2022 by Dannie Herzberg · across every show →

Everything said about Account Executive, oldest first

Feb 2, 2022
Insight
Herzberg: First post-founder sales hire should be a player-coach
“The next one could be a player coach who can roll up his or her sleeves, do the selling while simultaneously taking the lead on hiring the next four account executives.”
Dannie Herzberg Feb 2, 2022 ▶ 13:07 20 Sales: How To Build Sales Teams with a Product-Led-Growth GTM, What is a Sales Hiring Scorecard and How To Construct Yours & How To Structure the Onboarding Process for all New Sales Hires with Dannie Herzberg, Partner @ Sequoia Capital
May 6, 2022
Insight
Lemkin: Hiring VP of Sales before two performing AEs fails 80% of time
“If you don't have those two AEs and you hire a VP of sales, 80% of the time it doesn't work because there's nothing for them to work with.”
Jason Lemkin May 6, 2022 ▶ 12:25 20VC: Why the Traditional Seed Fund Model No Longer Works, Why Multi-Stage Funds Investing at Seed Bring Signaling Risk but also Less Pressure, The One Criteria All Potential Sales Hires Need to Have and The Clear Signs of 10x Sales Hires with Jason Lemki
May 25, 2022
Insight
Wait for 20 ramped AEs before building a repeatable sales playbook
“I don't think you create that playbook until you have at least 20 ramped AEs.”
Oliver Jay May 25, 2022 ▶ 7:17 Oliver Jay: How To Create and Execute a World-Class Sales Playbook | 20VC #889 · 20VC with Harry Stebbings
Sep 14, 2022 positive
Disclosure
Retool AEs host customer hackathons and dinners to close deals
“We've got two folks down at a customer onsite right now, running a hackathon with the team. They're retool sponsoring a hackathon and they're building applications together. And so they're meeting all these new teams. They're embedding themselves in the busine…”
Eleanor Dorfman Sep 14, 2022 ▶ 36:48 Eleanor Dorfman: How We Scaled Retool to $50M ARR; Red Flags for Sales Hires | 20VC #925 · 20VC with Harry Stebbings
Feb 21, 2023
Insight
Lawryk: Smart, technical Solutions Engineers fail without AE collaboration
“It doesn't matter how smart or good of a presenter, Or how technical an SE is. If they can't work with their AE counterparts, they're never going to be successful.”
Zach Lawryk Feb 21, 2023 ▶ 28:27 Zach Lawryk: The Ultimate Guide to Sales Engineering | E980 · 20VC with Harry Stebbings
Feb 21, 2023
Insight
Lawryk: Prospects trust Solutions Engineers more than Account Executives
“Even if both people can do exactly the same thing, there's a lot of value in having just two people on a call because A prospect or customer is going to answer questions differently coming from an SE than they would from an account executive, because they have…”
Zach Lawryk Feb 21, 2023 ▶ 26:55 Zach Lawryk: The Ultimate Guide to Sales Engineering | E980 · 20VC with Harry Stebbings
Feb 21, 2023
Insight
Lawryk: Startups should hire their first solutions engineer at 5-7 sales reps
“But I would say on average across a wide variety of products, when you get to about like five to seven reps, Because, you know, you're starting your first sales team. You probably, you know, need to hire more capable multifaceted AEs for the first five, but th…”
Zach Lawryk Feb 21, 2023 ▶ 22:41 Zach Lawryk: The Ultimate Guide to Sales Engineering | E980 · 20VC with Harry Stebbings
Jun 7, 2023
Insight
Liu: Enterprise AEs should independently generate one outbound deal per week
“A good rule of thumb is like an AE in my book should be generating at least a new op a week. By themselves, without SDRs, without marketing, helping them in an enterprise software sale, outbound sale.”
Rich Liu Jun 7, 2023 ▶ 54:05 Rich Liu: Sales in 2023; How to Onboard, Manage and Scale Reps; PLG vs Enterprise Growth | E1023 · 20VC with Harry Stebbings
Aug 2, 2023
Insight
Jiménez: Account executives should attend QBRs to show ongoing customer commitment
“I think the account executive needs to join those QBRs. They need to listen. They need to participate. They need to not be maybe the one driving the QBR that the customer success manager is leading, but they need to show up. And what that shows is like, I care…”
Lori Jiménez Aug 2, 2023 ▶ 44:50 Lori Jiménez: How to Increase Sales; Hiring Tips from Google; Best Way to Grow Sales Teams | E1043 · 20VC with Harry Stebbings
Apr 12, 2024
Insight
Blond: Startups should always hire two individual account executives first
“The way I start is hire two individual contributor account executives. Those are sales reps. Always start with two.”
Sam Blond Apr 12, 2024 ▶ 9:55 Sam Blond: Why Startups are Doing Outbound Wrong and How to Fix It | E1139 · 20VC with Harry Stebbings
Apr 12, 2024 positive
Insight
Sam Blond: Account executives must generate their own demand from day 1 to 1000
“Salespeople should absolutely be responsible for controlling their own destiny in a way, generating their own demand that often manifests through outbound. I think this is true on day one. This should be true on day 1000.”
Sam Blond Apr 12, 2024 ▶ 43:15 Sam Blond: Why Startups are Doing Outbound Wrong and How to Fix It | E1139 · 20VC with Harry Stebbings
Apr 12, 2024
Insight
Blond: Startups should prioritize startup experience over domain expertise when hiring initial AEs
“Where people over index is domain. If you are hiring your first AE, first big AEs number one and two, they need to have seen an early stage startup environment.”
Sam Blond Apr 12, 2024 ▶ 0:00 Sam Blond: Why Startups are Doing Outbound Wrong and How to Fix It | E1139 · 20VC with Harry Stebbings
Apr 12, 2024
Assertion Supported
Sam Blond: Startup AE total comp ranges between $100K and $250K
“AE range, 100 to two 50 is, is like the AC is the total comp for a sales rep.”
Sam Blond Apr 12, 2024 ▶ 26:08 Sam Blond: Why Startups are Doing Outbound Wrong and How to Fix It | E1139 · 20VC with Harry Stebbings
May 10, 2024 negative
Insight
Larry Shurtz: New sales reps should never meet clients alone
“I wouldn't send you a loan as a new AE. I would send you with either your boss or someone else”
Larry Shurtz May 10, 2024 ▶ 28:54 Larry Shurtz: How to Hire, Train & Retain the Best Vertical Teams | E1151 · 20VC with Harry Stebbings
May 10, 2024 negative
Opinion
Larry Shurtz: Blaming low sales on reduced customer spending is a mindset problem
“But I would be really, I would really push back on A leader or an AE that barring force majeure or some macroeconomic pandemic or a financial crisis, if you're selling to the banks, I would really push back any time today of someone saying, you know what? Peop…”
Larry Shurtz May 10, 2024 ▶ 54:49 Larry Shurtz: How to Hire, Train & Retain the Best Vertical Teams | E1151 · 20VC with Harry Stebbings
May 10, 2024
Insight
Shurtz: True sales verticalization requires specialization across all customer-facing roles
“To truly verticalize and to truly deliver value for customers, it can't just be the AE. It has to be, this was journey we went on. It has to be every single person that touches the account.”
Larry Shurtz May 10, 2024 ▶ 43:37 Larry Shurtz: How to Hire, Train & Retain the Best Vertical Teams | E1151 · 20VC with Harry Stebbings
Jun 7, 2024 negative
Opinion
Expecting SDRs to heavily qualify leads at target accounts is bad practice
“Actually, so there's one where AE's pushed back a lot saying that they, the SDR needs to go do more qualification and needs to go you know, warm the deal up more for them. And I think To me, that's BS because if I'm a good AD, I want to take any conversation t…”
Ashley Kelly Jun 7, 2024 ▶ 51:32 Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings
Jun 7, 2024
Insight
SDR interviewing requires evaluating traits, not past sales performance
“When you're interviewing salespeople, you can actually ask like, what was your quota attainment? What's the biggest deal that you've ever sold? Right? Like there's like, you ask for experience and it's like the complete opposite for sales development because y…”
Ashley Kelly Jun 7, 2024 ▶ 16:50 Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings
Oct 23, 2024
Insight
Tennant: Regional Generalist AEs Beat Sector Specialists for Global Accounts
“I think that you can solve that by educating Some of the other generalists AEs because the problem with it is sometimes, you know, those telecoms are all over the world, right? And you're not going to have one AE who's based in the, you know, the Bay Area be a…”
AJ Tennant Oct 23, 2024 ▶ 21:36 AJ Tennant: How to Build a Sales Machine and Where Most Go Wrong | E2118 · 20VC with Harry Stebbings
Oct 23, 2024 positive
Disclosure
Glean requires enterprise Account Executives to stay involved during deployment
“Our strategy is that in the enterprise, you as an AE are involved in the deployment. The reason you're involved is because you have an incentive to make them successful because your, the future upsell is dependent on your ability to drive deployment.”
AJ Tennant Oct 23, 2024 ▶ 28:36 AJ Tennant: How to Build a Sales Machine and Where Most Go Wrong | E2118 · 20VC with Harry Stebbings
Oct 23, 2024
Insight
AJ Tennant: Underperforming AEs bring problems without solutions
“You can very quickly know when you've got an AE that's all they're doing is coming to you with problems and not coming with solutions and ideas.”
AJ Tennant Oct 23, 2024 ▶ 52:42 AJ Tennant: How to Build a Sales Machine and Where Most Go Wrong | E2118 · 20VC with Harry Stebbings
Oct 23, 2024 negative
Opinion
Harry Stebbings: Truly sharp people avoid tech sales account executive roles
“If you, if you're a really sharp, insightful person, you're not going to be an AE. I'm going to get killed by a whole AE audience. But like, if you're really sharp, I can make money in so many better industries. It's tough. Sales is fucking hard.”
Harry Stebbings Oct 23, 2024 ▶ 41:54 AJ Tennant: How to Build a Sales Machine and Where Most Go Wrong | E2118 · 20VC with Harry Stebbings
Oct 23, 2024 positive
Insight
Tennant: Best Account Executives Do Their Own Outbound Prospecting
“Absolutely. We at Glean, you know, we have a, you know, and every company I've been a part of, like, I want AEs to be joining, expecting that they have to do outbound, and they're not going to have a BDR. Now, the reality is, is you're going to have a lot of h…”
AJ Tennant Oct 23, 2024 ▶ 4:21 AJ Tennant: How to Build a Sales Machine and Where Most Go Wrong | E2118 · 20VC with Harry Stebbings
Jan 24, 2025 negative
Insight
Hiring AEs Without Self-Sourcing Pipeline Experience Is a Non-Negotiable Risk
“Pipeline generation. Hiring AEs that have not built their own pipeline, that one is non-negotiable, because if they say they will, if they say they want to they just don't know how hard it is, or they don't remember, maybe they did it as SDRs a long, long time…”
Carlos Delatorre Jan 24, 2025 ▶ 11:16 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025 positive
Insight
Account Executives Who Prospect Convert Non-AE Leads at Higher Rates
“If sales reps are doing the work to generate their own meetings and their own pipeline, man, when they get pipeline from their SDRs or from marketing or from partners, they'll treat it like gold because they know how much work and how hard it is to get that. A…”
Carlos Delatorre Jan 24, 2025 ▶ 17:48 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Mar 7, 2025 negative
Insight
Teixeira: Account Executives who do not self-generate pipeline will fail
“I still expect the majority of pipeline to be generated from the BDR team, but AEs who don't self-gen just doesn't work. And I think it does them a personal disservice over time.”
Julian Teixeira Mar 7, 2025 ▶ 23:25 Julian Teixeira, CRO @ 1Password: How to Hire and Train Your First Sales Hires · 20VC with Harry Stebbings
Mar 7, 2025
Insight
Teixeira: Reps cannot self-report pipelines due to emotional selling bias
“There's too many moving parts. There's too much emotion that's involved in selling. There, there's too much that can be driven on a feeling. Hey, I just had a great conversation with Harry. I think he's gonna buy. Having someone to keep you honest throughout t…”
Julian Teixeira Mar 7, 2025 ▶ 39:14 Julian Teixeira, CRO @ 1Password: How to Hire and Train Your First Sales Hires · 20VC with Harry Stebbings
May 2, 2025
Insight
Marable: Account Executives Must Be Responsible for Generating Their Own Pipeline
“AEs, in my humble opinion, should be responsible for their own pipeline. And I'm going to quote one of my sales leaders, Matt Joshi. He says, pipeline is lifeline. I think marketing can help you. BDRs can help you. But at the end of the day, the sales professi…”
Reggie Marable May 2, 2025 ▶ 44:16 20Sales: Sierra: Inside Silicon Valley's Fastest Growing Sales Machine & How to Prospect, Outbound and Close Enterprise Deals in AI
Jun 27, 2025 positive
Assertion Not checkable as stated
Graves: Account executives must own their own pipeline generation
“Every sales team I've led or account executives are responsible for their pipeline, and they're responsible for their pipeline because they're also responsible for their number.”
Kim Graves Jun 27, 2025 ▶ 33:57 20Sales: How to Layer Enterprise Sales on PLG | How to Sell AI Tools To Enterprises That Are Scared | Should Reps Own Their Own Pipeline | Mistakes All Founders Make When Moving From Founder-Led to Rep-Led Sales with Kim Graves
Jan 8, 2026 bearish
Prediction Partly held up
Lemkin: 2026 will mark the end of entry-level sales jobs
“There'll be, this is the year where we will see the end of so many entry-level sales jobs. We still need AEs. We still need people knocking on doors. We do not need two-year-old kids sending emails. Those jobs will disappear.”
Jason Lemkin Jan 8, 2026 ▶ 1:18:01 Groq’s $20BN NVIDIA Deal | Why Sam Altman Doesn’t Care About Dilution & Invisible Unemployment 2026 · 20VC with Harry Stebbings
Mar 21, 2026 positive
Insight
Figma AEs must generate their own pipeline without relying on SDRs
“A's have to be responsible for their own PG, like full stop. That I think is, is consistently true anywhere I've been, and I firmly believe in it. I think that's critical. That is the job in a lot of ways, like the most important part of the job.”
Sean Boscanian Mar 21, 2026 ▶ 14:02 This is why I don't believe in sales quotas | Figma CRO · 20VC with Harry Stebbings
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