Larry Shurtz: Blaming low sales on reduced customer spending is a mindset problem
Larry Shurtz · Larry Shurtz: How to Hire, Train & Retain the Best Vertical Teams | E1151 · 20VC with Harry Stebbings · May 10, 2024 · at 54:49
Larry Shurtz is the Chief Sales Officer at Genesys. He pushes back against sales reps and leaders who blame market spending cuts for poor sales outcomes.
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“But I would be really, I would really push back on A leader or an AE that barring force majeure or some macroeconomic pandemic or a financial crisis, if you're selling to the banks, I would really push back any time today of someone saying, you know what? People just aren't spending the way they used to, so I'm not able to sell anything. I think that that's a mindset thing too, by the way.”
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