Amin: Sales, Marketing, and Success Are Consolidating Into Unified GTM Teams
Kareem Amin · Moving Beyond Traditional Sales, Clay CEO & Co-Founder Kareem Amin on the Future of AI-Driven Growth · Nov 7, 2024 · at 23:14
Kareem Amin, co-founder and CEO of Clay, discusses how AI and modern data tooling are reshaping organizational structures within tech companies.
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“Sales, marketing, customer success are becoming go-to-market and you're thinking more holistically about The different sales marketing and success basically align with the different stages that a prospective customer can be in, right? It's almost like a prospect, lead, user, and then customer. And I think we're seeing the. That becoming, there's go-to-market teams that need to do like the creative thinking, the planning, the human elements, and then there's a GTM ops team that uses tools and AI to facilitate kind of the work of the GTM team.”
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