marketing

“It's more like a flywheel, where really the customers are your best channel to market. It's not marketing is your best channel to market. It's not sales. Your customers are the loudest voice, ah, in your potential customers' ears.”

“The name is stupid because it's not marketing alone. ABM is partnering with sales and marketing. It's account based engagement, right? And it's an orchestration of account planning and execution between sales and marketing.”

“If there are different people reporting into different orgs, they're probably going to have different reports, and sales will never believe marketing's numbers.”

“If you're selling a product that sells online, a product that growth-esque business, it's freemium, then I mean, you're hiring product first and then people to help promote the product online. So more so marketing. On the flip side, if you're dealing with like…”

“I believe at a board level discussion at a C-suite, we're going to see more and more discussion, particularly for those of you in marketing you're going to hear more about NRR than ever.”

“Marketing's metric is no longer about marketing qualified leads. It's really about closed revenue for the business.”

“Leads today mean almost nothing, and so the question is, how many of those actually get qualified into opportunities? How many of those opportunities actually progress? And so there's this whole mindset shift that needs to happen in marketing where it's not a …”

“Nothing is more powerful in marketing than hearing from a customer or a developer on your behalf, rather than you speaking about your own benefits of the platform.”

“I'm a firm believer of the center of excellence that should live within sales. Nothing against my friends in marketing, but I do think there is a sales culture and a level of repetition that I think is beneficial to keep the BDR organization in sales.”

“Now to me, the best practice here is that marketing should be the quarterback of the pipeline, because if you think about those four funnels, the only person they all report to is the CEO. So either you're going to be the quarterback of the pipeline, or you're…”

“I think about marketing-led sales, meaning how do I put, how do I think about my sales team as the most precious, the most expensive channel? Just like I wouldn't go and send champagne to everybody who came to my website, why would I expect Carlos to follow up…”

“At Elastic, the community team did start in engineering, did sit in product, and then eventually moved over to marketing”

“If you are a founder, a CEO, if you're trying to bootstrap your marketing it's really hard to find marketers today. So our advice is just look to the outside. Look at, you know, who are our people in your network or out of your network that, that you can find …”

“So just because they're in marketing, don't put a pipeline attribution number to their programs, because that's counter to how a lot of the typical developer relations developer advocate folks work. So you're going to lose good talent if you say like, hey, the…”

“Unless your website is optimized and you have your demand engine running effectively, your self-serve conversion rates are at industry benchmarks, you have great social engagement, you're running great events, you know, when all of those things are being done …”

“And what happens if you put your growth team in marketing is you won't have any engineers. I've never had met an engineer whose career goal was to work in marketing. Like, no offense, right? It's just, like, not what they want to do. And so, if you have your g…”

“I actually split sales, marketing, and customer success into three different functions inside the go-to-market organization. I don't believe it's a good idea to put those all into one person. For what it's worth, not until you get much, much later”

“We're cutting too much in marketing. And I'll tell you what I think we should be doing. We're cutting too much and it's going to hurt everybody, not this week or even this quarter, but it's going to hurt everyone's going to not going to have enough pipeline at…”

“Marketing, we didn't talk about MQLs or SQLs. We actually talked about closed one new dollars. That's how marketing Was measured. That's how they were promoted and compensated, bonus, all of those kinds of things.”

“The first thing you have to do is to make that matter just a little bit less. Make it more about the overall goal that you're chasing together than about what portion of this is marketing source? What portion of this is coming from outbound? What portion of th…”

“In my experience great marketers love that, and bad marketers run away from that very, very fast. Like, I talk about it a ton in the interview, like, hey, this is how we structure it, and you know, you're gonna be a demand gen person here, and like, this is ho…”

“When I hear that we win every deal, I just know it means you're not doing any marketing. You're not doing any marketing and you're likely not doing any outbound in sales either.”

“The source, the majority of it is coming from the sales organization. Over 65% of it. Marketing is present about 14% and channel is the balance.”

“When you cut salespeople, you cut your present, when you cut marketing, you cut your future and it's a tough call.”

“Sales, marketing, customer success are becoming go-to-market and you're thinking more holistically about The different sales marketing and success basically align with the different stages that a prospective customer can be in, right? It's almost like a pros…”

“At the end of the day, I work for the sales team. That's how I see it in MeToBe, right? I do. I work for the sales team. Either I'm helping them close deals and get customers, or I'm not helping them close deals and get customers.”

“In marketing, for example, marketing is all about standing out. You know what large language models are all about? Not standing out. They're all about reverting to the mean, actually. And that's literally what they're synthesizing a lot of information and givi…”

“And actually just a few months ago, we moved our whole sales enablement, partner enablement, customer training over to marketing.”

“Everyone in marketing have been that last couple of weeks in the quarter where you're like, we don't have enough pipeline, right? It's too late. It is way too late for marketing to do anything that quarter”