Snowflake moved sales enablement, partner enablement, and customer training under marketing
Denise Persson · The Dashboard Is Dead: What Snowflake's CMO Does Instead · Jun 18, 2026 · at 44:06
Denise Persson is the CMO of Snowflake, discussing how enterprise marketing organizations handle content scaling and sales enablement.
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“And actually just a few months ago, we moved our whole sales enablement, partner enablement, customer training over to marketing.”
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