Persson: Snowflake is hiring GTM engineers over business analysts
Denise Persson · The Dashboard Is Dead: What Snowflake's CMO Does Instead · Jun 18, 2026 · at 18:18
Denise Persson, CMO of Snowflake, explains how marketing hiring and talent requirements have shifted with the adoption of automated workflows and AI.
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“I think the GTM engineer function has clearly is that's the one we're hiring for business analysts, not so much anymore.”
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