Persson: Startups should enter existing categories rather than creating new ones
Denise Persson · The Top Marketing Strategies for AI-Driven Growth with the CMOs of Snowflake, LinkedIn, and Carta · Nov 1, 2024 · at 15:05
Denise Persson, CMO of Snowflake, reflects on Snowflake's early positioning strategy as a 'data warehouse built for the cloud.'
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“I think it's much better to break into an already existing category with something significantly better than in the early days, try to do something bigger.”
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