Snowflake
also referred to as: snowflake computing
includes Snowflake Cortex, Snowflake Intelligence
75 statements across 13 episodes · 40 bullish · 4 bearish · 13 people on the record · first statement Mar 14, 2021 by Byron Deeter · said 220 times in 38 episodes since 2019 · across every show →
Mentions by year, the whole family
brought up most by Jason Lemkin (97), Denise Persson (28), Sridhar Ramaswamy (20), Lars Nilsson (14), Jeremy Burton (7), Amelia Ibarra (7), Byron Deeter (5), Philippe Lacour (4)
tap a year for its mentions
2026 39 mentions in 8 episodes 5 per episode
- The Dashboard Is Dead: What Snowflake's CMO Does Instead
- Our Agent Negotiated a Vendor Renewal, Became a CFO and a Better SDR .. but has too many guardrails
- The Step-By-Step Playbook for Building AI-Powered GTM Teams with Personio's CRO
- How MangoMint Increased Win Rates with an AI-Powered Stack
- 10 Things to Know Before You Deploy Your First AI SDR
- CRO Confidential: 0 to $600M in Under 4 Years. The ElevenLabs GTM Playbook with Carles Reina
- How Anthropic's Head of Industries Built an AI-Native Sales Org from Scratch
- Why Your Next Hire Should Report to an AI, Tragedy Apps, and Too Many AI SDRs? | The Agents #004
- every mention in 2026, scene by scene →
2025 130 mentions in 8 episodes 16 per episode
- Snowflake's CEO on the AI Data Cloud, Partner Strategy, and What’s Next
- Snowflake's AI Revolution in Sales, Marketing and GTM with Snowflake‘s CMO and Founding CRO
- SaaS + AI: It’s Time to Move Much Faster with SaaStr CEO and Founder Jason Lemkin
- The State of AI + Software: Where It’s Going - Fast
- From PLG to Enterprise to SMB: Insights from Calendly's CEO Tope Awotona
- AI and the Death of the 2021 Sales Playbook with SaaStr CEO and Founder Jason Lemkin
- Why I’m Scared to Buy New SaaS Apps Now with SaaStr CEO and Founder Jason Lemkin
- How Windsurf Built A Billion-Dollar AI Leader and a Winning Sales Machine
- every mention in 2025, scene by scene →
2024 14 mentions in 7 episodes 2 per episode
- The Top Marketing Strategies for AI-Driven Growth with the CMOs of Snowflake, LinkedIn, and Carta
- HubSpot Co-Founder and Chair Brian Halligan on AI and SaaS, Board Meetings, and When Incumbents Win
- What Really Matters in SaaS in 2025 with Jason Lemkin and Dave Kellogg
- The 3 SaaS Metrics That Matter in 2024 with SaaStr CEO and Founder Jason Lemkin
- How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
- How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures
- 2025 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin
- every mention in 2024, scene by scene →
2023 8 mentions in 6 episodes 1 per episode
- How to Navigate Strategic Change for Growth with SaaStr CEO and Founder, Jason Lemkin
- Scaling a B2B Leader from $0 to $1B+ ARR: Insights from UiPath's CEO and Founder Daniel Dines
- Who Will Win the Go-To-Market AI Race? with Stage 2 Capital Co-founder Mark Roberge
- Hitting Hypergrowth with Amplitude's CEO, Spenser Skates: Take Your SaaS Company from $25M to $100M+
- Nick Mehta, CEO Gainsight: My Top 10 Failures as a SaaS CEO & What I've Learned
- VC AMA with SaaStr CEO Jason Lemkin and Black Mangroves MD Arnaud Bonzom at SaaStr APAC 2023
- every mention in 2023, scene by scene →
2022 22 mentions in 6 episodes 4 per episode
- How to Manage 100+ SDRs Across 4 Continents | Snowflake VP, Global Sales Development Lars Nilsson
- Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge
- 16 Ways to Level Up in 2022 with SaaStr Founder and CEO Jason Lemkin | SaaStr Software Community
- CEO Systems: 5 Lessons Learned from Scaling at Every Growth Phase with HashiCorp CEO Dave McJannet
- The Answers To Scaling, Hiring, And Everything Else: An AMA With Saastr Founder & Ceo Jason Lemkin
- Doug Pepper, GP at Iconiq + Jason Lemkin of SaaStr: "Where Venture Is Right Now"
- every mention in 2022, scene by scene →
2021 6 mentions in 2 episodes 3 per episode
2019 1 mention in 1 episode
Everything said about Snowflake, oldest first
Mar 14, 2021 positive
Nov 10, 2021 positive
Dec 1, 2021
Dec 14, 2021 neutral
Oct 11, 2022 positive
Snowflake Expanded to a Data Platform Market at $500M Revenue
“When they got to 500,000,700 million, they actually changed the market. They picked a different market. They used to be in the data warehouse market. Uh-uh, that's not a big enough market, and they deliberately shifted their market To more, to a more broad dat…”
Dec 1, 2022 positive
Dec 1, 2022 positive
Nilsson: Hire Two SDRs Before a Head of Sales or Marketing
“And so the second role that I advocate for a very early stage founder after that content person is two SDRs. There is no head of revenue. There's no head of marketing. It's a content person and two SDRs, and those SDRs should be booking meetings for the founde…”
Dec 1, 2022
Dec 1, 2022 neutral
Nilsson: Snowflake's 223 SDRs Make 10,000 Dials and 25,000 Emails Daily
“We have 223 SDRs at Snowflake. They report to twenty-twenty-one frontline SDR managers who report to four second line directors. At the end of every given day, we have over 10,000 dials. Probably have sent 25,000 emails. This is on a daily basis.”
Dec 1, 2022
Dec 1, 2022 neutral
Nilsson: Snowflake's SDR Enablement Team Reports Directly to Sales Development
“What we've done is we've dedicated an ops training and enablement team. So we have a director that has seven direct reports. They report up to me, the global leader, not into enablement, not into, so we choose all our own technology, we orchestrate it, we cust…”
Dec 1, 2022
Nilsson: Snowflake Reduced Its SDR-to-AE Ratio From 1:8 to 1:3.5
“So when I came to Snowflake eight years ago, our coverage was one to eight. Doesn't even work. I don't ever do that. Very quickly, we got it down to one to four. So one SDR was overlaid to four account executives. Still pretty light, in my opinion. Again, we'r…”
Dec 1, 2022 positive
Dec 1, 2022 positive
Dec 1, 2022 positive
Nilsson: Compensate SDRs on Executed First Meetings, Not Pipeline Progression
“The SDR can control the meetings that they set up. They can control the quality of the qualification information. What they cannot do is they cannot control whether or not that meeting that executes becomes an opportunity and goes on to close. That is the job …”
Dec 1, 2022 bullish
Dec 1, 2022 positive
Snowflake Operates a Dedicated 30-Day Onboarding Academy for SDRs
“And we've built what's called the Snowflake Sales Development Academy. It is built for the SDR, so we're not throwing our SDRs in an onboarding and enablement that's filled with sales engineers and marketers and quota carrying salespeople. It's purpose-built f…”
Dec 1, 2022 neutral
Nov 1, 2024 positive
Nov 1, 2024 neutral
Nov 1, 2024 neutral
Nov 1, 2024 neutral
Persson: Snowflake employs 300 SDRs and hires 200 annually across cohorts
“So we have about 300 SDRs and they are in seats for 15 months. Then they move into inside cells, which means that we're hiring 200 SDRs every year. So we have 10 different cohorts in our cells development academy joining every month essentially.”
Nov 1, 2024 positive
Nov 1, 2024 positive
Nov 1, 2024 positive
Nov 1, 2024 bullish
Persson: Snowflake's next growth wave relies on AI multi-product adoption
“For us now, our growth next is really coming from multi-product
Adoption.
So that's what we are really focused on.
And of course, AI is a big part of that.
So it's our AI offering is, of course, growth opportunities for us.
Also, we're really very focused in t…”
May 2, 2025 bullish
Benioff: Enterprise AI Requires a Unified Data Layer Connecting All Stores
“Whether it's Databricks or Snowflake, whether it's Shopify, whether it's BigQuery, whether it's All S three, all the places where you're storing data through your company, all of that needs to be one consistent data layer for that agent to be able to really be…”
Jun 18, 2025 bullish
Jun 18, 2025
Jun 18, 2025
Jun 18, 2025 neutral
Jun 18, 2025
Ramaswamy: Never commit to five-year implementation projects in the AI era
“I tell people, never sign up for five-year projects. I don't. If any of mine is doing RE, like any team comes to me and says, I have a great idea. It's going to take five years to implement. I go like, this is the age of AI. I just don't want to hear you. Talk…”
Jun 18, 2025 neutral
Burton: Building on Snowflake hurts initial gross margins before optimization
“Because in the short term, your gross margins are going to be worse than comparative companies, because obviously you've got to pay the Snowflake bill. But if you're committed, you'll figure out a way how to exploit the unique features of the platform. You'll …”
Jun 18, 2025 bullish
Jun 18, 2025
Jun 18, 2025
Jun 18, 2025 positive
Burton: Enterprises can burn down Snowflake commits by purchasing Observe
“Where it does play out in the larger accounts, obviously through, let's say the Snowflake marketplace, an enterprise customer may have a big commit with Snowflake. Well, they can actually burn down that commit by buying Observe.”
Jun 18, 2025
Ramaswamy: Snowflake strictly separates acquisition and expansion sales representatives
“We have completely separate reps for acquisition.
Yeah.
There's a hundred former division.
Sorry?
The teams that close the customers are off the deal when it closes?
They keep it for a year, year and a half.
We will continue to evolve that, but the set of peop…”
Jun 18, 2025 positive
Jun 18, 2025 positive
Jun 18, 2025 neutral
Jun 18, 2025
Aug 25, 2025 negative
Lemkin: Top-producing SMB sales reps often cause the highest churn
“He put the data in Snowflake, and he's like, okay, let me compare that to churn. And he found out the very best sales reps in the SMB motion had the highest churn, because they were shoving deals down the pipe. And so actually, none of the best reps were his b…”
Oct 16, 2025 positive
Oct 16, 2025 positive
Persson: Snowflake consolidated separate GTM data teams into one central AI team
“A year ago, we had all, we all had our own. Intelligence and data teams, right? We had one within sales. There was one in marketing. Everyone has their own, but also we saw that there were some duplication of work there as well. There were some specific compet…”
Oct 16, 2025 bullish
Oct 16, 2025 positive
Oct 16, 2025 positive
Oct 16, 2025 bullish
Persson: Snowflake data agent product enters general availability on November 4
“And we actually, this product, right? That is a snowflake product coming out in GA in November. So there will be a big announcement on November fourth. Anyone who's using snowflake is going to be able to use this agent for their use cases as well.”
Oct 16, 2025 negative
Persson: Telling every employee to test AI creates duplicate effort and chaos
“What we haven't seen working well is really to go out and ask everyone on your team. To tell everyone to go out and test new things, it really creates a lot of unnecessary deprecation of efforts and also chaos, you know, as well.”
Oct 16, 2025 positive
Persson: Snowflake internal agents run on Cortex with Anthropic and OpenAI
“These are proprietary models based, you know, using Snowflake. Cortex, and then we're using various large language models to build these agents. That could be, you know, it could be anthropic, you know, it could be, you know, OpenAI, you know, and other models…”
Oct 16, 2025 positive
Degnan: Snowflake locks down and blocks unauthorized LLMs in enterprise accounts
“Snowflake enables any large language model that the customer wants to use to get access to the data, but the customer has to approve those large language models. And so, you know, if an end user, you know, within a large enterprises decides to bring in a non-c…”
Jan 7, 2026 positive
Jun 18, 2026 neutral
Persson: Snowflake requires quarterly AI learning and building OKRs for all marketers
“Also we have, we call our quarterly what matters. Essentially it's like our OKRs on the team and everyone across the team, they need to have a what matter for AI... So we all have sort of an AI skill we need to learn on our quarterly, what matters. And also so…”
Jun 18, 2026 neutral
Persson: Snowflake Requires Central Certification Before AI Agents Scale Across Teams
“For us right now, we're basically just encouraging everyone at every level of the company to kind of, to build, you know, agents, to build, you know, apps, you know, on their own. It's going to come to a point where we're going to have to kind of rein this in …”
Jun 18, 2026 neutral
Jun 18, 2026
Jun 18, 2026 negative
Persson: Traditional weekly training sessions fail for enterprise AI education
“This is not a time, right, where that traditional kind of, ah, weekly training sessions, right, is working anymore. And also, also when you deliver training today, right, you might have 80% sitting there saying, I already know all this, and 20%, wow, this is w…”
Jun 18, 2026 positive
Jun 18, 2026 neutral
Snowflake sales and marketing use a centrally certified GTM agent named Raven
“We have our own kind of GTM agent called Raven, that's really what our entire sales organization is using, as well as the market organization, and that is very, again, that one is then also centrally managed, all the kind of skills within Raven is certified”
Jun 18, 2026
Jun 18, 2026 positive
Persson: Go-to-market alignment requires dedicated marketing counterparts for every sales VP
“So if I look at the sales leadership team, right, I'll make sure we have the VPs under CRO. I have a counterpart, right, on the marketing side that is fully aligned with that individual. So it's so important to have those kind of relationships built at every k…”
Jun 18, 2026
Jun 18, 2026 positive
Jun 18, 2026 positive
Jun 18, 2026 positive
Persson: Brand team members lead Snowflake marketing's AI usage leaderboard
“If we look, let's say our leaderboard, we actually do have a leaderboard as well in terms of, it is actually sort of a usage-based leaderboard... But again, the leaders on the board are people from our brand team. I didn't expect them to be there, but the top …”
Jun 18, 2026
Persson: Snowflake Dedicates ~20 Central AI Staff to Sales and Marketing
“So we also have, again, a central AI data organization of Snowflake, and they have people on that team that are dedicated to sales and marketing. I think that might be around 20 people or so that are dedicated to sales and marketing. I mean, we have a quite la…”
Jun 18, 2026 positive
Snowflake centrally funds AI experimentation rather than charging departmental budgets
“The AI cost for any, again, all, all, all that is actually at an, at the company level at the moment. It will probably change, you know, next year, but the, From a company perspective and from the leadership and our CEO, right, he doesn't want someone's budget…”
Jun 18, 2026 positive
Persson: Outcome-Driven Demand Is Driving Forward Deployed Engineering
“I think we're seeing now the world moving very much towards, we're looking for specific business outcomes. And that's of course where the, this FD function comes in, right? They go in on like, Hey, we're going to help you accomplish this specific outcome versu…”
Jun 18, 2026 positive
Jun 18, 2026 negative
Persson: Snowflake will not expand content marketing headcount due to AI productivity
“So there are certain kind of functions like let's say our content marketing team, they're able to do of course so significantly more than they did on their own. Exactly. So it won't be a function that we will sort of invest more in in terms of, you know, headc…”
Jun 18, 2026 positive
Jun 18, 2026 neutral
Persson: Snowflake relies on a centralized AI engineering team and control plane
“We also have a centralized sort of AI engineering team, which is also very important to understand, okay, what are, again, what are these agencies? Doing that we are, we have developed, right? I mean are we compliant? Is our data safe? Are these agents having …”
Jun 18, 2026 positive
Jun 18, 2026 neutral
Persson: Enterprise Demand for Deployment Help Stems From Team Execution Gaps
“Definitely. Because also when you talk to customers, right? They all, many of them now have like, they have a vision, right? They know where they need to go. And they also understand that the technology is here for it. But they don't really have the confidence…”