Snowflake, every mention
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tap a year for its mentions
every year anyone Jason Lemkin 97Denise Persson 28Sridhar Ramaswamy 20Lars Nilsson 14Jeremy Burton 7Amelia Ibarra 7Byron Deeter 5Philippe Lacour 4Carrie-Lou Dietrich 4Mark Roberge 3
Verbatim, from the transcripts: the passages where Snowflake comes up
CRO Confidential: 0 to $600M in Under 4 Years. The ElevenLabs GTM Playbook with Carles Reina
The Dashboard Is Dead: What Snowflake's CMO Does Instead
- ▶ 2:42 unnamed speaker And Snowflake is at such an incredible scale that I wanted to give people like a sense of what it's like to deploy agents at a, at a company that has more like compliance and data and security, but you're still finding a way to push…
- ▶ 5:49 Denise Persson So today, I mean, we of course use a lot of our own, uh, technology at, at, at Snowflake, but now, right, I can able have, I can interrogate the data, right?
- ▶ 7:15 Denise Persson I mean, even things beyond just, I mean, pipeline metrics, of course is super important at, at Snowflake, uh, marketing owns the new business pipeline, right? 4 times in the scene
- ▶ 14:55 unnamed speaker They're creating a lot of data because you are Snowflake. 2 times in the scene
- ▶ 18:15 unnamed speaker How much has your hiring changed from like the last time Snowflake was here at Zaster?
- ▶ 19:22 unnamed speaker Like, how are you guys tackling that when folks are like, Hey, I need a lot of help to get, you know, myself set up on Snowflake to get agentic and be able to talk to my data. 2 times in the scene
- ▶ 23:58 Denise Persson And I think looking across the marketing team at Snowflake, right, some of the greatest innovation from an AI perspective, it happened among people that I could never have expected.
- ▶ 27:55 Denise Persson Here you can use, you know, Snowflake, ItaloGels, or you can use any of these AI tools.
- ▶ 34:48 Denise Persson I mean, for me, we have our own agent snowflake in intelligence essentially that gives me, it's essentially like a chat GPT interface to all our data, all our information, all our knowledge, but also external, I mean, you know, knowledge… 4 times in the scene
- ▶ 34:48 Denise Persson I mean, for me, we have our own agent snowflake in intelligence essentially that gives me, it's essentially like a chat GPT interface to all our data, all our information, all our knowledge, but also external, I mean, you know, knowledge…
- ▶ 38:00 unnamed speaker It's been going pretty well, I think, but I know you have one at a snowflake. 3 times in the scene
- ▶ 44:22 Denise Persson There were duplicate efforts in terms of content building across our company, and the key thing now with AI and content, where you build content once, and you can create all these derivative assets, right, for different target segments,…
- ▶ 46:26 unnamed speaker I know that Snowflake has led the discussion around one team GTM.
Our Agent Negotiated a Vendor Renewal, Became a CFO and a Better SDR .. but has too many guardrails
- ▶ 44:40 Amelia Ibarra Like, so, when I was chatting with Denise, the CMO of Snowflake at Sastry Annual, she said, you know, her big tagline is, the dashboard is dead. 4 times in the scene
- ▶ 47:53 Amelia Ibarra Denise from Snowflake said they have endless token budget, but she did say it multiple times for now, like not forever, but for now.
How Anthropic's Head of Industries Built an AI-Native Sales Org from Scratch
- ▶ 3:24 Eleanor Dorfman We have Snowflake.
Why Your Next Hire Should Report to an AI, Tragedy Apps, and Too Many AI SDRs? | The Agents #004
- ▶ 59:14 Jason Lemkin Yeah, we don't need to reach out to the CEO of Snowflake and see if he wants to sponsor us.
How MangoMint Increased Win Rates with an AI-Powered Stack
- ▶ 17:49 Marchelle Mooney So Snowflake, which we are using the Snowflake intelligence.
- ▶ 22:40 Marchelle Mooney Um, Snowflake and Sigma, very rare for most of the team, but even for the leadership team, this is generally where we're going because the data we need that isn't, is pushed to us isn't there.
10 Things to Know Before You Deploy Your First AI SDR
- ▶ 26:22 Amelia Ibarra It'll see, you know, okay, did, did Snowflake reply to you? 2 times in the scene
The Step-By-Step Playbook for Building AI-Powered GTM Teams with Personio's CRO
- ▶ 5:55 Philippe Lacour They own our infrastructure, our systems, our snowflake instance.
- ▶ 16:25 Philippe Lacour Snowflake, we already 3 times in the scene
AI and the Death of the 2021 Sales Playbook with SaaStr CEO and Founder Jason Lemkin
- ▶ 21:16 Jason Lemkin and then you hook it up to data like Salesforce or HubSpot or other sources of data or snowflake.
The State of AI + Software: Where It’s Going - Fast
- ▶ 42:29 unnamed speaker Yeah, I got to run in a minute to go talk to Snowflake, but what's your opinion on how do you start to thoughtfully introduce AI STRs to the sales team without scaring off the existing STRs slash sales team?
- ▶ 48:32 Jason Lemkin Alright, so, thanks everybody, and, uh, we'll, we'll keep this conversation going, and let's go learn from Snowflake.
Snowflake's AI Revolution in Sales, Marketing and GTM with Snowflake‘s CMO and Founding CRO
- ▶ 0:14 Denise Persson We have about 450, you know, marketers on the Snowflake team, you know, around the world.
- ▶ 2:06 Jason Lemkin It is how the AI era has directly impacted marketing and sales with Snowflake. 6 times in the scene
- ▶ 4:25 Denise Persson And a lot of these learnings are applicable to us here at Snowflake internally as well. 10 times in the scene
- ▶ 10:19 Denise Persson We have about 450, you know, marketers on the Snowflake team, you know, around the world. 3 times in the scene
- ▶ 18:30 Jason Lemkin Is that a proprietary model that you guys have set up or did you use any third party tools to help you set that up at Snowflake? 6 times in the scene
- ▶ 18:38 Denise Persson These are proprietary models based, you know, using Snowflake.
- ▶ 23:35 Jason Lemkin Is there still a RevOps team at Snowflake or has this new intelligence layer replaced it? 13 times in the scene
- ▶ 29:30 Chris Degnan But now instead of doing that, going to that dashboard, going to this, you know, Salesforce or whatever application, you're looking at this centralized tool that we call Raven that's built on stuff like intelligence to really help
- ▶ 32:00 Jason Lemkin So how much of that comes from Snowflake and how much of that do you let folks implement themselves if they want to use it? 7 times in the scene
- ▶ 38:46 Jason Lemkin I know we've had, we've been so grateful to have, Denise, you come before Disaster Annual, as we are this year, and it's so great to always hear from the Snowflake team and what you guys are doing and innovating on an AI.
From PLG to Enterprise to SMB: Insights from Calendly's CEO Tope Awotona
- ▶ 11:44 Jason Lemkin You, I mean, get it in snowflake, get everything right. 2 times in the scene
Snowflake's CEO on the AI Data Cloud, Partner Strategy, and What’s Next
- ▶ 0:59 Sridhar Ramaswamy And how Snowflake applies. 3 times in the scene
- ▶ 2:24 Jason Lemkin So obviously everyone knows Snowflake, although many folks may not know as much about Snowflake as they think I did. 8 times in the scene
- ▶ 5:05 Jason Lemkin How many folks here have used Snowflake or their team uses Snowflake in some capacity? 6 times in the scene
- ▶ 11:42 Jason Lemkin And I want to come back to a bunch of that, but, but Jeremy, so when, was Observe founded before Snowflake or Snow, or before you joined the board? 12 times in the scene
- ▶ 16:25 Sridhar Ramaswamy You can buy Snowflake without, I mean, you can buy Observe without really buying Snowflake and vice versa, but they also go to a set of customers together. 16 times in the scene
- ▶ 21:27 Jason Lemkin How technical do you think you have to be one to 10 to succeed at Snowflake? 6 times in the scene
- ▶ 23:51 Jeremy Burton The nice thing, it took us a while to get there, but the Snowflake rep is paid whether we burn down credits that they've sold into the account or whether it runs on our multi-tenant SaaS environment. 7 times in the scene
- ▶ 27:36 Jason Lemkin I don't think they are at snowflake, but how do I, how do I get into the inner circle? 6 times in the scene
- ▶ 31:23 Jason Lemkin The data analyst, the data engineer of Snowflake or describe your key user and the DevOps engineer. 6 times in the scene
- ▶ 35:49 Sridhar Ramaswamy Every change that goes out at Snowflake goes, is guarded by what we call parameters that get turned on in order to enable a feature.
SaaS + AI: It’s Time to Move Much Faster with SaaStr CEO and Founder Jason Lemkin
- ▶ 6:03 Jason Lemkin I'm going to do a deep dive on AI with the CEO of Snowflake, CEO of Vox.
- ▶ 13:17 Jason Lemkin Frank's not CEO of Snowflake anymore. 2 times in the scene
Why I’m Scared to Buy New SaaS Apps Now with SaaStr CEO and Founder Jason Lemkin
- ▶ 17:38 Jason Lemkin Your Salesforce or any data, Adobe sign, Echo sign, whatever, even if you can get it all out as PDFs, how are you going to get the structure around it in the enterprise data lakes and other services like snowflake and data bricks.
How Windsurf Built A Billion-Dollar AI Leader and a Winning Sales Machine
HubSpot Co-Founder and Chair Brian Halligan on AI and SaaS, Board Meetings, and When Incumbents Win
- ▶ 28:40 Jason Lemkin Yeah, it's, I thought, I really thought the beginning, the first half of 20, 24 was much crazier than 20, 21, because we forget in 20, 21, if snowflakes trading at 80 X or a hundred X ARR, if you're investing in the next snowflake, like… 2 times in the scene
- ▶ 38:47 Brian Halligan And you have to connect it to your snowflake instance and your amplitude instance. 2 times in the scene
What Really Matters in SaaS in 2025 with Jason Lemkin and Dave Kellogg
- ▶ 48:02 Dave Kellogg Like I remember when Wall Street was all excited about the 180% NRR at Snowflake and I'm like,
The Top Marketing Strategies for AI-Driven Growth with the CMOs of Snowflake, LinkedIn, and Carta
- ▶ 1:19 unnamed speaker And Denise Pearson, CMO at Snowflake.
- ▶ 13:01 Carrie-Lou Dietrich But she talks a little bit about these stages of growth at Snowflake and how at first they had to really describe who they were in the context of the other data warehouses and databases. 4 times in the scene
The 3 SaaS Metrics That Matter in 2024 with SaaStr CEO and Founder Jason Lemkin
- ▶ 1:31 Jason Lemkin And if you look at most of the public SaaS companies, you will have seen that in many cases NRR has come down, but if NRR was really high at a snowflake or a Cloudflare or a HubSpot, it's come down, but it hasn't plummeted to zero.
How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
- ▶ 14:14 Kyle Norton And so we had a system where we took a, an entire restaurant database, pulled it into our Snowflake instance, ran a bunch of web scrapers and enrichment tools, filled in a bunch of the data that didn't exist.
How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures
- ▶ 9:00 Curran Singh We went out to a slew of operators in our network from companies like MuleSoft, New Relic, ProForce, Snowflake, and others, and got their perspective, effectively pressure tested some of the things we were hearing, feeling, sensing.
2025 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin
- ▶ 27:53 Jason Lemkin You have to do better than Snowflake, Twilio, GitLab, you know, this is high bar, but I know it's a job we all signed up for.
Who Will Win the Go-To-Market AI Race? with Stage 2 Capital Co-founder Mark Roberge
- ▶ 31:18 Mark Roberge They basically copy what Snowflake did and that's not right for you necessarily.
Hitting Hypergrowth with Amplitude's CEO, Spenser Skates: Take Your SaaS Company from $25M to $100M+
- ▶ 16:24 Spenser Skates Like, you know, the partnerships team wanted to get involved so we can set up our partnership with data warehouse companies like Snowflake.
Nick Mehta, CEO Gainsight: My Top 10 Failures as a SaaS CEO & What I've Learned
- ▶ 28:25 Nick Mehta Um, not snowflake, but it was pretty good.
How to Navigate Strategic Change for Growth with SaaStr CEO and Founder, Jason Lemkin
- ▶ 26:12 Jason Lemkin Lars from Cloudera, I mean, from a, he was at Cloudera, sorry, at Snowflake last year, he's the head of Outbound, you can watch, he's been doing Outbound since the beginning, he's so great. 2 times in the scene
Scaling a B2B Leader from $0 to $1B+ ARR: Insights from UiPath's CEO and Founder Daniel Dines
- ▶ 38:09 Daniel Dines There is, uh, this, uh, you know, a guy that I admire is Frank Slootman, uh, CEO of Snowflake, and he has a great book called Amp It Up or something. 2 times in the scene
VC AMA with SaaStr CEO Jason Lemkin and Black Mangroves MD Arnaud Bonzom at SaaStr APAC 2023
- ▶ 23:32 Jason Lemkin Ok, but no one cared in Snowflake a year and a half ago.
How to Manage 100+ SDRs Across 4 Continents | Snowflake VP, Global Sales Development Lars Nilsson
- ▶ 3:28 Lars Nilsson Today at Snowflake, we graduate on average, 25 SDRs every quarter.
- ▶ 4:05 Lars Nilsson Um, so I started my career as an SDR and today I lead the sales development team at Snowflake. 2 times in the scene
- ▶ 8:56 Lars Nilsson Why that's interesting and important today is the experience that I want my reps having coming into Snowflake is I want to develop them. 2 times in the scene
- ▶ 15:27 Lars Nilsson That is what we hire for at Snowflake.
- ▶ 22:07 Lars Nilsson Um, what we do at Snowflake is we, um, at the beginning of every month, sales and marketing, we get together.
- ▶ 25:58 Lars Nilsson When I joined Snowflake two years ago, there was only two VPs of global sales development. 2 times in the scene
- ▶ 33:41 Lars Nilsson The company I worked for before Snowflake was a company called Cloudera, and we had a marketing organization that wanted me to have my team go through every single inbound.
- ▶ 39:23 Lars Nilsson We continue the training and the onboarding in what it looks like to carry a bag, how to negotiate, uh, uh, snowflake, uh, consumption, pricing, uh, optimization deals, uh, which is not something they necessarily learned as an SDR, but…
- ▶ 42:46 Lars Nilsson It is a, we have a performance-based culture, among other things, on our team at Snowflake.
- ▶ 53:29 Lori Harmon Yeah, pay variable to, um, Snowflake SDRs.
- ▶ 58:00 Lars Nilsson Um, we have 223 SDRs at Snowflake. 2 times in the scene
CEO Systems: 5 Lessons Learned from Scaling at Every Growth Phase with HashiCorp CEO Dave McJannet
- ▶ 13:17 Dave McJannet A comment I'd make on market, in fact, I saw the folks at Snowflake do this really, really well.
Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge
- ▶ 0:27 Mark Roberge We have like the CRL, the CML, the CCO, from most of the cloud, 100, from Snowflake, to Asana, to Atlassian, to Salesforce, to Oracle, to SAP.
- ▶ 26:46 Mark Roberge The most famous software companies in the world, like Snowflake, and Okta, and GitHub, and Twilio, and Drift, who's coming on after this.
The Answers To Scaling, Hiring, And Everything Else: An AMA With Saastr Founder & Ceo Jason Lemkin
- ▶ 4:17 Jason Lemkin Snowflake and GitLab and ZoomInfo, I mean, growing almost 60% at a billion in revenue.
16 Ways to Level Up in 2022 with SaaStr Founder and CEO Jason Lemkin | SaaStr Software Community
- ▶ 14:05 Jason Lemkin Snowflake's like a 170%, but here's what I've learned.
- ▶ 19:33 Jason Lemkin Okay, next one, and we talked about this a little bit this morning, um, if you, if folks on your team are whining about the markets, and again, SaaS is growing faster than ever, we talked about this morning, um, Asana's doubling at four…
Doug Pepper, GP at Iconiq + Jason Lemkin of SaaStr: "Where Venture Is Right Now"
- ▶ 2:43 Jason Lemkin Snowflake, Datadog, these are companies that are growing at rates literally we've never seen in our careers, have we?
$100 Million ARR Pivot: From Platform Product to Vertical Apps With Treasure Data CEO Kazuki Ohta
- ▶ 18:21 Kazuki Ohta Ah, there was a similar company called Snowflake Computing. 2 times in the scene
The State of the Cloud: 2021 with Bessemer Venture Partners | SaaStr Software Community
- ▶ 17:27 Byron Deeter Uh, Snowflake, sorry, the IPO side first. 4 times in the scene
State of the Cloud 2019 from Bessemer Venture Partners
- ▶ 3:42 Byron Deeter If you think back about the developer world, the pager duties, and data dogs, and snowflakes that are just building this awesome value under the covers, um, and, and maybe if you're more SaaS-centric, you don't think of them top of mind in…