Persson: Snowflake consolidated separate GTM data teams into one central AI team
Denise Persson · Snowflake's AI Revolution in Sales, Marketing and GTM with Snowflake‘s CMO and Founding CRO · Oct 16, 2025 · at 19:26
Snowflake CMO Denise Persson outlines the internal restructuring that unified intelligence functions across sales and marketing to build internal AI agents.
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“A year ago, we had all, we all had our own. Intelligence and data teams, right? We had one within sales. There was one in marketing. Everyone has their own, but also we saw that there were some duplication of work there as well. There were some specific competencies that we wanted maybe to use across the board. So this team is now a shared team across all of GTM, and they're really focused on helping us develop different, you know, agents, for instance, for different departments and use cases.”
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