Assertion Supported
82% of enterprises decide on software in six months or less
“82% of enterprises, a thousand employees or more, are saying, I don't need more than six months to make a decision.”
Assertion Supported
67% of buyers only engage sales after making a purchase decision
“Perhaps more startling, 67% of companies usually engage a salesperson after they've already made a decision.”
Assertion Supported
55% of buyers decide on $20K+ software in under three months
“55% of buyers say that they need less than three months to make a decision of 20,000 dollars or more.”
Assertion Partly supported
20% of B2B buyers prefer purchasing via third-party marketplaces or VARs
“One in five buyers prefers to buy from someone other than you. A third party marketplace, a bar, a value added reseller.”
Assertion Supported
Only 4% of software buyers trust traditional analyst firms the most
“Only four percent of buyers trust traditional analysts and market research firms the most when they're making decisions.”
Assertion Supported
81% of B2B software buyers expect to see ROI within six months
“And 81% of respondents said, I need to see an ROI in six months or less.”
Assertion Supported
60% of software buyers evaluate competitors before contract renewal
“At some point, when your contract is about to expire, or the customer is saying, I've been working with your product for a while, renewal is coming up, 60% are going to be watching other companies and checking to see if they should stay with you.”
Assertion Not publicly verifiable
Software spend per employee hit an all-time high in Q2 2021
“We saw dips in software spend immediately following COVID, and now in Q two, we just surpassed the highest software spend per employee that we've seen at G two to date.”
Assertion Supported
55% of surveyed software buyers plan to increase spend next year
“Even better, in our survey, 55% of buyers said they're going to spend more next year as well.”
Assertion Supported
Companies bought an average of 124 software products in early 2021
“Just in the first half of this year, it's higher than we've ever seen. On average, a 124 software products per company.”
Assertion Supported
86% of software buyers rely on peer reviews for purchasing decisions
“What they do unanimously say, 86% of the people we surveyed look to peers and peer reviews to inform their decisions.”
Assertion Supported
Shopify partners generated $12B in 2020 versus Shopify's $3B in revenue
“Shopify had almost three billion in revenue in 2020. And over twelve billion is what Shopify partners generated for themselves through the Shopify partner program that same year.”
Assertion Supported
42,000 Shopify partners referred at least one new customer in 2020
“42,000 partners in their community referred at least one new customer to Shopify that same year.”
Assertion Supported
One in three software buyers prefers complementary products from same vendor
“One in three buyers prefers to buy complimentary products from the same company.”
Assertion Supported
Asana maintained a 115% net retention rate at IPO despite SMB focus
“Asana has a number of small business customers, and yet, even with their blended NRR, it's still at a 115% at the time of their IPO.”
Assertion Partly supported
Snowflake set the SaaS benchmark with a 168% NRR at IPO
“Snowflake, I mean, really setting the bar for all of us, I don't, I'm, I don't know. I feel like this bar is incredibly high, but, you know, very aspirational at a 168%.”
Assertion Not checkable as stated
G2 attracts 60 million software buyers to its platform annually
“There are tremendous learnings and insights from sixty million software buyers on gto.com every year, and so that's what I'm going to talk about today, is sharing some of those key takeaways and what they mean for you, whether you sell to small business or ent…”
