G2 attracts 60 million software buyers to its platform annually
Amanda Malko · The State of Software Buying From SMB to Enterprise with G2's CMO, Amanda Malko · Dec 1, 2021 · at 0:33
Amanda Malko, CMO at G2, outlines the scale of G2's audience and dataset at the start of a presentation on B2B software buying trends.
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“There are tremendous learnings and insights from sixty million software buyers on gto.com every year, and so that's what I'm going to talk about today, is sharing some of those key takeaways and what they mean for you, whether you sell to small business or enterprise companies.”
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More from Amanda Malko
82% of enterprises decide on software in six months or less
“82% of enterprises, a thousand employees or more, are saying, I don't need more than six months to make a decision.”
67% of buyers only engage sales after making a purchase decision
“Perhaps more startling, 67% of companies usually engage a salesperson after they've already made a decision.”
55% of buyers decide on $20K+ software in under three months
“55% of buyers say that they need less than three months to make a decision of 20,000 dollars or more.”
20% of B2B buyers prefer purchasing via third-party marketplaces or VARs
“One in five buyers prefers to buy from someone other than you. A third party marketplace, a bar, a value added reseller.”