Denise Persson
22 statements across 3 episodes · 11 bullish · 4 bearish · 1 people on the record · first statement Nov 1, 2024 by Denise Persson · said 8 times in 2 episodes since 2024 · across every show →
On the record as a speaker too: Denise Persson's record, appearances and statements → this page counts the times other people say the name.
Mentions by year
brought up most by Amelia Ibarra (7)
tap a year for its mentions
2026 7 mentions in 1 episode
2024 1 mention in 1 episode
Everything said about Denise Persson, oldest first
Nov 1, 2024 positive
Nov 1, 2024 positive
Oct 16, 2025 negative
Persson: Enterprise AI progress fails without an explicit CEO mandate
“I also advise some companies Sit on board of companies, and there are some companies where the leadership, the mandate doesn't come from a leadership level, and nothing is happening in those organizations. The CEO really need to say this is one of our top prio…”
Oct 16, 2025 bullish
Oct 16, 2025 negative
Persson: Telling every employee to test AI creates duplicate effort and chaos
“What we haven't seen working well is really to go out and ask everyone on your team. To tell everyone to go out and test new things, it really creates a lot of unnecessary deprecation of efforts and also chaos, you know, as well.”
Jun 18, 2026 neutral
Persson: Snowflake requires quarterly AI learning and building OKRs for all marketers
“Also we have, we call our quarterly what matters. Essentially it's like our OKRs on the team and everyone across the team, they need to have a what matter for AI... So we all have sort of an AI skill we need to learn on our quarterly, what matters. And also so…”
Jun 18, 2026 bearish
Jun 18, 2026 neutral
Jun 18, 2026
Jun 18, 2026 negative
Persson: Traditional weekly training sessions fail for enterprise AI education
“This is not a time, right, where that traditional kind of, ah, weekly training sessions, right, is working anymore. And also, also when you deliver training today, right, you might have 80% sitting there saying, I already know all this, and 20%, wow, this is w…”
Jun 18, 2026 positive
Jun 18, 2026
Jun 18, 2026 positive
Persson: Go-to-market alignment requires dedicated marketing counterparts for every sales VP
“So if I look at the sales leadership team, right, I'll make sure we have the VPs under CRO. I have a counterpart, right, on the marketing side that is fully aligned with that individual. So it's so important to have those kind of relationships built at every k…”
Jun 18, 2026 positive
Jun 18, 2026 positive
Jun 18, 2026 positive
Persson: Brand team members lead Snowflake marketing's AI usage leaderboard
“If we look, let's say our leaderboard, we actually do have a leaderboard as well in terms of, it is actually sort of a usage-based leaderboard... But again, the leaders on the board are people from our brand team. I didn't expect them to be there, but the top …”
Jun 18, 2026
Persson: Snowflake Dedicates ~20 Central AI Staff to Sales and Marketing
“So we also have, again, a central AI data organization of Snowflake, and they have people on that team that are dedicated to sales and marketing. I think that might be around 20 people or so that are dedicated to sales and marketing. I mean, we have a quite la…”
Jun 18, 2026 positive
Snowflake centrally funds AI experimentation rather than charging departmental budgets
“The AI cost for any, again, all, all, all that is actually at an, at the company level at the moment. It will probably change, you know, next year, but the, From a company perspective and from the leadership and our CEO, right, he doesn't want someone's budget…”
Jun 18, 2026 neutral
Persson: Snowflake relies on a centralized AI engineering team and control plane
“We also have a centralized sort of AI engineering team, which is also very important to understand, okay, what are, again, what are these agencies? Doing that we are, we have developed, right? I mean are we compliant? Is our data safe? Are these agents having …”
Jun 18, 2026 positive
Jun 18, 2026 neutral
Persson: Enterprise Demand for Deployment Help Stems From Team Execution Gaps
“Definitely. Because also when you talk to customers, right? They all, many of them now have like, they have a vision, right? They know where they need to go. And they also understand that the technology is here for it. But they don't really have the confidence…”
Jun 18, 2026 positive
Persson: Soft skills and adaptability now outweigh tool certifications in marketing hiring
“Now more and more, the soft skills are becoming more important. Are you, things are changing so fast. So are you someone who can really adapt with the speed? Do you have that kind of sense of fire within from a curiosity standpoint, adaptability, you know, sel…”