Strategic marketing cannot happen until baseline operational execution is mastered
Archana Agrawal · The Secrets to Building Your Marketing Engine To Drive Scale with Airtable CMO Archana Agrawal · May 28, 2022 · at 10:16
Airtable CMO Archana Agrawal discusses the prerequisites for marketing organizations to transition from tactical execution to high-level strategic work.
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“Unless your website is optimized and you have your demand engine running effectively, your self-serve conversion rates are at industry benchmarks, you have great social engagement, you're running great events, you know, when all of those things are being done on budget, then, and only then, does marketing get to move out of block and tackle mode, And then get to part evolve strategically.”
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