PLG sales succeeds by acting as connective tissue between disparate internal teams
Archana Agrawal · The Secrets to Building Your Marketing Engine To Drive Scale with Airtable CMO Archana Agrawal · May 28, 2022 · at 23:35
Airtable CMO Archana Agrawal explains how enterprise sales teams reconcile individual free end-user signups with larger enterprise contracts.
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“That is the beauty of sort of product-led growth, which is in many different cases, you'll find a lot of different teams that are using your product all within the same domain. Frankly, that sometimes places where the conversation can actually help because sometimes you can be that connective tissue for the different teams and help bring them together.”
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