Tim Kopp

CEO & Executive Chairman, Terminus · 0 appearances on the record.

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Tim Kopp serves as the CEO and Executive Chairman of Terminus. He focuses on driving sustainable business growth and net revenue retention strategies.

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2 not checkable as stated how the 2 claims stand · each chip opens the sources

1 prediction · 1 assertion · 1 opinion · 5 insights · 4 disclosures · every statement was checked. The prediction and assertion are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

What they said12 Episodes1

Everything Tim Kopp said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Kopp: Retention and Acquisition Must Report to the Same Leader

“My view is that retention and acquisition, but both should sit under the same leader. Why would you go about acquiring customers that you can't retain? The incentives, incentive alignment, everything should tie together.”

Tim Kopp Feb 26, 2021 ▶ 4:36 The Playbook to Boosting Net Retention (Quickly) with Terminus's CEO | SaaStr Software Community

Prediction Not checkable as stated

Kopp: SaaS Boards and C-Suites Will Discuss NRR More Than Ever

“I believe at a board level discussion at a C-suite, we're going to see more and more discussion, particularly for those of you in marketing you're going to hear more about NRR than ever.”

Tim Kopp Feb 26, 2021 ▶ 1:19 The Playbook to Boosting Net Retention (Quickly) with Terminus's CEO | SaaStr Software Community

Opinion

Kopp: Modern marketing massively underfunds customer marketing

“I think marketing today is massively underfunded as it relates to customer marketing.”

Tim Kopp Feb 26, 2021 ▶ 6:21 The Playbook to Boosting Net Retention (Quickly) with Terminus's CEO | SaaStr Software Community

Disclosure

Terminus shifted CSM compensation from gross dollar to logo retention

“We changed CSM compensation to go from gross dollar retention to logo retention. So even if that meant that we had to right size an account, we always wanted to do what was right for the customer.”

Tim Kopp Feb 26, 2021 ▶ 7:16 The Playbook to Boosting Net Retention (Quickly) with Terminus's CEO | SaaStr Software Community

Insight

Kopp: Most SaaS retention issues break down during team handoffs

“I think we're a lot of the retention issues breakdown as in handoffs.”

Tim Kopp Feb 26, 2021 ▶ 8:33 The Playbook to Boosting Net Retention (Quickly) with Terminus's CEO | SaaStr Software Community

Insight

Kopp: Single-product SaaS companies struggle to increase net retention

“If you're a single product company, it's really hard to move the lever on net retention.”

Tim Kopp Feb 26, 2021 ▶ 9:56 The Playbook to Boosting Net Retention (Quickly) with Terminus's CEO | SaaStr Software Community

Insight

Kopp: A Single Point of Contact for Escalations Drives Retention

“There's just so much power and focus and having the singular point of contact that all escalations go through. If you could do one thing, that would be the one thing I would suggest.”

Tim Kopp Feb 26, 2021 ▶ 14:04 The Playbook to Boosting Net Retention (Quickly) with Terminus's CEO | SaaStr Software Community

Insight

Kopp: B2B companies have no excuse for boring marketing

“Quit being so boring. Just because you're in B to B is not really a license to suck. You need to really up level your game and continue to get more and more creative with marketing.”

Tim Kopp Feb 26, 2021 ▶ 16:24 The Playbook to Boosting Net Retention (Quickly) with Terminus's CEO | SaaStr Software Community

Disclosure

Terminus had its CPO lead customer success for six months

“In fact, the person is our chief product officer. I had him go and lead our customer success team for six months to understand and have empathy for our customers, for what they're doing to really embrace that, to be able to make better trade-offs.”

Tim Kopp Feb 26, 2021 ▶ 18:57 The Playbook to Boosting Net Retention (Quickly) with Terminus's CEO | SaaStr Software Community

Assertion Not checkable as stated

Kopp: Terminus Boosted Net Retention Rate by 40 Points in One Year

“We move NRR, our 40 points in a year, which is pretty remarkable.”

Tim Kopp Feb 26, 2021 ▶ 0:40 The Playbook to Boosting Net Retention (Quickly) with Terminus's CEO | SaaStr Software Community

Disclosure

Kopp: Terminus shifted significant marketing budget to customer-facing discussions

“I shifted a significant amount of resources into customers and to making sure that we did the proper level of frankly, just like getting marketer to marketer discussions happening and we embrace the mindset of no selling, but just hands-on marketer to marketer…”

Tim Kopp Feb 26, 2021 ▶ 14:53 The Playbook to Boosting Net Retention (Quickly) with Terminus's CEO | SaaStr Software Community

Disclosure

Kopp: A Quarter of Terminus Is Dedicated to Account Support

“40 to 50 people who are part of our company, really about a quarter of our company is dedicated to this function and making it work now.”

Tim Kopp Feb 26, 2021 ▶ 5:23 The Playbook to Boosting Net Retention (Quickly) with Terminus's CEO | SaaStr Software Community

Played on the show (1)

Episodes where a recording of Tim Kopp was played rather than Tim taking part, or where the tape carries an address with nobody putting questions to them. Listed because the words are on the record, kept out of every score on this page because they were not said on this show. We read this off the tape: who was spoken to, who was asked something, who answered whom.

Episode	Date	On tape	What it is
The Playbook to Boosting Net Retention (Quickly) with Terminus's CEO \| SaaStr Software Com	Feb 26, 2021	17m	aired address

Tim Kopp

Played on the show (1)

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