Founders should hire marketers with intense product and technology focus
Jeff (Yosh) · Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment · Mar 1, 2022 · at 7:12
Jeff Yoshimura, CMO of Snyk, discusses early-stage marketing hiring strategies on a SaaStr panel with fellow marketing executives.
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“If you are a founder, a CEO, if you're trying to bootstrap your marketing it's really hard to find marketers today. So our advice is just look to the outside. Look at, you know, who are our people in your network or out of your network that, that you can find that have really an insane focus around customer, around product, around technology. And maybe you'll be able to find marketers who could help your startup grow.”
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