Latané Conant
Chief Marketing Officer, Parloa · 1 appearance on the record.
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Conant is the author of the B2B go-to-market book No Forms. No Spam. No Cold Calls. and the co-founder of CMO Coffee Talk. She previously served as Chief Market Officer and Chief Revenue Officer at 6sense before joining AI platform Parloa.
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5 insights · 1 disclosure · every statement was checked. none of them is a claim the record can settle: opinions, insights and disclosures never carry an assessment.
Everything Latané Conant said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →
Conant: Gated content forms no longer work for B2B demand generation
“That just doesn't work anymore. No one is filling out your forms for your content. And so you have to have something richer and more interesting to engage folks.”
Conant: Failing to hire to plan is a fireable offense during hypergrowth
“And when you're trying to double every single year, The only thing standing in your way is, is hiring great people. Like, that's it. And what I think a lot of functions outside of sales don't understand is that if you don't hire to plan, like, that's a fireabl…”
Conant: Startups hitting $20M ARR must build specialized teams over generalists
“When you get to 20, you need to start really building a team with dedicated specialists and so that, that was kind of a big aha, and I think that's important to think about, is you don't want to be playing peewee soccer, and you don't want every day to be an a…”
Conant: 6sense unified sales and marketing ops under one RevOps team
“We didn't hire marketing ops, we didn't hire sales ops, because one of the most embarrassing moments of my career is me standing up with my revenue model that marketing ops put together, and my head of sales standing up with his, and they weren't exactly the s…”
Conant: Marketing must treat sales capacity as an expensive channel
“I think about marketing-led sales, meaning how do I put, how do I think about my sales team as the most precious, the most expensive channel? Just like I wouldn't go and send champagne to everybody who came to my website, why would I expect Carlos to follow up…”
Conant: Field kickoffs should involve all GTM teams and customer-grade production
“To me, field kickoff and invite your entire go-to-market team, not just sales, entire go-to-market team, Is one of the most important weeks of the year, and you should do a mid-year, and it should be amazing. As good as a customer-focused event, the content sh…”
Appearances (1)
| Episode | Date | Speaking time |
|---|---|---|
| Scaling Your Startup 10x From $20M to $200M with Sapphire, Lightspeed, TripActions, and 6S | Jan 27, 2022 | 16m |