Conant: Gated content forms no longer work for B2B demand generation
Latané Conant · Scaling Your Startup 10x From $20M to $200M with Sapphire, Lightspeed, TripActions, and 6Sense · Jan 27, 2022 · at 21:07
Latané Conant, CMO of 6sense, explains why traditional lead-capture forms and content downloads are no longer effective demand generation tactics.
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“That just doesn't work anymore. No one is filling out your forms for your content. And so you have to have something richer and more interesting to engage folks.”
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