Asawari Samant

VP of Marketing, Hasura · 1 appearance on the record.

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Asawari Samant is a B2B technology marketing executive who has led marketing initiatives across Hasura, Anyscale, and Elastic, where she was part of the core team leading up to its 2018 IPO. Trained in chemical engineering, she focuses on developer marketing and go-to-market strategy for data infrastructure and AI platforms.

6statements → 3claims → 0claims resolved → 3.83/5average certainty → 2/5average debate potential →

3 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 2 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 0 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

What they said6 Episodes1

Everything Asawari Samant said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Tying DevRel performance to pipeline attribution will drive your best talent away

“So just because they're in marketing, don't put a pipeline attribution number to their programs, because that's counter to how a lot of the typical developer relations developer advocate folks work. So you're going to lose good talent if you say like, hey, the…”

Asawari Samant Mar 1, 2022 ▶ 23:48 Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment

Disclosure

Elastic actively resisted analyst attempts to box them into existing categories

“I would say, kind of, back at Elastic, actually, we pushed back on trying to be put in a category, right? I mean, there were analysts who were trying to reach out to us and say, like, hey, can you know, participate in this magic quadrant or this wave, and At t…”

Asawari Samant Mar 1, 2022 ▶ 9:46 Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment

Assertion Not checkable as stated

Elastic drove massive developer pipeline via a simple homepage CTA

“Examples like putting a getting started with webinar on our homepage banner. Almost no, this was pre us becoming SaaS where SaaS everything starts with, like, start a free trial, so this was pre-SaaS a little bit, but most companies wouldn't put a getting star…”

Asawari Samant Mar 1, 2022 ▶ 12:21 Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment

Assertion Not checkable as stated

Unpolished, text-heavy newsletters drastically outperformed highly designed emails at Elastic

“What we found at Elastic was the simpler looking newsletters that were actually not super polished looking, that were shorter, did much better in terms of clicks and engagement.”

Asawari Samant Mar 1, 2022 ▶ 17:20 Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment

Insight

Marketers must pitch customers directly to feel the discomfort of bad messaging

“So critical to be, for marketers out there, so critical to be in front of customers, right? Like don't create the message or the deck and throw it over to your salespeople or your sales engineers. Like you need to feel the discomfort of a message not landing t…”

Asawari Samant Mar 1, 2022 ▶ 30:14 Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment

Assertion Not checkable as stated

Elastic's enterprise deals typically germinated from open-source usage years prior

“When we did deal reviews of some of the bigger deals, you would sometimes see, like, two or three years ago, there was an open source use case, and there were two open source use cases, and three open source use cases, and then they grew, right? And eventually…”

Asawari Samant Mar 1, 2022 ▶ 32:35 Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment

Appearances (1)

Episode	Date	Speaking time
Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment	Mar 1, 2022	11m

Asawari Samant

Appearances (1)

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