Unpolished, text-heavy newsletters drastically outperformed highly designed emails at Elastic
Asawari Samant · Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment · Mar 1, 2022 · at 17:20
Asawari Samant (Head of Marketing at Anyscale, formerly at Elastic) shares marketing experimentation insights.
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“What we found at Elastic was the simpler looking newsletters that were actually not super polished looking, that were shorter, did much better in terms of clicks and engagement.”
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