Marketers must pitch customers directly to feel the discomfort of bad messaging
Asawari Samant · Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment · Mar 1, 2022 · at 30:14
Asawari Samant (Head of Marketing at Anyscale) argues why marketing leaders need to participate in customer-facing sales calls.
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“So critical to be, for marketers out there, so critical to be in front of customers, right? Like don't create the message or the deck and throw it over to your salespeople or your sales engineers. Like you need to feel the discomfort of a message not landing to like actually really come back and say, okay, I'm going to tweak the message, right?”
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