Elastic

“On the IPO side, we had Pivotal, which was the largest open source IPO in history, and then they were trumped a few months later by Elastic, which became the largest. So the two records set in the public landscape in the same year.”

“What we found at Elastic was the simpler looking newsletters that were actually not super polished looking, that were shorter, did much better in terms of clicks and engagement.”

“I would say, kind of, back at Elastic, actually, we pushed back on trying to be put in a category, right? I mean, there were analysts who were trying to reach out to us and say, like, hey, can you know, participate in this magic quadrant or this wave, and At t…”

“When we did deal reviews of some of the bigger deals, you would sometimes see, like, two or three years ago, there was an open source use case, and there were two open source use cases, and three open source use cases, and then they grew, right? And eventually…”

“At Elastic, the community team did start in engineering, did sit in product, and then eventually moved over to marketing”

“Examples like putting a getting started with webinar on our homepage banner. Almost no, this was pre us becoming SaaS where SaaS everything starts with, like, start a free trial, so this was pre-SaaS a little bit, but most companies wouldn't put a getting star…”