Splunk CRO: Sales sources over 65% of pipeline, marketing about 14%
Christian Smith · What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk · Jan 31, 2024 · at 9:41
Christian Smith, CRO of Splunk, discusses pipeline source attribution at Splunk with podcast host Sam Blond.
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“The source, the majority of it is coming from the sales organization. Over 65% of it. Marketing is present about 14% and channel is the balance.”
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