Smith: Product-generated pipeline is the most under-invested demand channel
Christian Smith · What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk · Jan 31, 2024 · at 17:16
Christian Smith, Chief Revenue Officer at Splunk, discusses overlooked enterprise demand generation channels with host Sam Blond.
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“I think the most under invested area is product generated pipeline. And what I specifically mean by that is once a customer is in your product, even as a trial, but certainly as an existing customer, your product experience has a unique opportunity To put new capabilities, new offerings right in front of that customer inside their workflows to drive value.”
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