marketing

“I really believe that positioning dictates so much of your marketing and should always be the first thing you do.”

“Marketing is really good at accelerating growth and sort of doing things that scale sort of like one to many. So if you're still in the very like bespoke, like founder led sales, founder led marketing, like I'm doing discovery with each of these potential cust…”

“I think you need them earlier in product growth models because you're not gonna hire a salesperson then. So it's more like thinking about go to market holistically and saying, Like, you know, do I need one or two people here? And what is that? And so if you're…”

“I think that product led growth is a misnomer. I think people will do anything they can possibly do and not call marketing marketing. I think we always see this. And so I think that product led growth really means not as much sales. Which means product plus ma…”

“The website is something that's gonna need to be updated, like, 5000 times, and it needs to be on, like, Webflow, preferably at this point, or CMS that's easy to update, and if it's, like, built into the code base, that's like, or it's on a headless CMS, or it…”

“It tends to be kind of like no man's land. Like who owns that? Is it marketing? Is it, if it's freemium, in my opinion, it should be marketing because freemium is a marketing tool, but like not everybody subscribes to that, right?”

“So you're just separating soft launch from hard launch so that you don't have this stress of trying to line up two completely different types of projects, your marketing projects and your development projects, which is where a lot of those things fall apart.”

“What I think is I look at What could have moved the needle more and what could have made me a more sex successful leader at that company, it would have been partnering more closely with marketing, for instance, to figure out how we could be working on things t…”

“So I need to have positioning figured out first, and then practically everything I do in marketing and sales flows downstream from that.”

“If we're going to fix this thing, we can't just have the marketing department or just the product managers sit down and cook up new positioning and then heave it over the wall to everybody else. It actually needs to be a group effort. It's a team sport. So if …”

“The worst thing that you can do is to say, I'm going to do product-led growth, or I'm going to do product-led sales, and I'm going to do it in marketing. Recipe for disaster. You will be failure mode within six months because product has to take accountability…”

“And we wrote our mission and sent it to our customers. We got more new customers from that email being forwarded around than any other kind of marketing.”

“Marketing plays and timing and luck, by the way, let's also include those. These other factors play a much greater role in both the speed of adoption and the success of adoption of anything remotely new or innovative.”

“What you have to realize working in marketing is that people in marketing are very high in openness to experience, very, very keen to stand out. Very keen to be distinctive. The majority of the population are much lower on openness to experience, they're much …”

“Because when a product succeeds, everybody forgets the fact that it was the marketing that was instrumental to its success.”

“Attempts to evaluate advertising on short term transactional metrics will always grotesquely undervalue The contribution of that activity to your ultimate business success.”

“I think it's actually challenging to find product managers who are also really good marketers. And so I think it's actually like a rare skillset and like the art of marketing and the art of talking, like conveying what you're building in the compelling way to …”

“Marketing is the product. You don't make a product and then hand it to some marketing Yahoo and say, go put a logo on this.”

“I actually think PMs should own all the way to marketing in a way. And the reason is that if you think about marketing, it's expanding the surface area of the product, right? It's like search marketing is just placing a button to your product in Google. Facebo…”

“The idea that you're going to take somebody who doesn't, who isn't world-class at marketing and make them world-class, and you don't know anything about marketing is a dumb idea. It just doesn't work.”

“Cancellations automatically grow as you grow, even if you're doing everything right, but marketing doesn't. Marketing grows only as fast as you can improve marketing. We all know that's quite hard. Actually it's linear. It's hard to find new channels that aren…”

“I think the alpha is in design, just like in marketing. It's not the tools. It's not the channels, not the metrics. It's the storytelling. It's How do you cut through the clutter in the snappiest, most compelling possible way?”