Vlad Loktev

Chief Creator Ecosystem Officer, Roblox · 1 appearance on the record.

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executiveinvestoroperator@vladimirloktev ↗LinkedIn ↗indexventures.com/team/vlad-loktev ↗

Loktev spent a decade at Airbnb as an early growth product manager, rising to become VP of Product and General Manager of its core hosting business. He subsequently became a Venture Partner at Index Ventures and Chief Creator Ecosystem Officer at Roblox.

30statements → 5claims → 2claims resolved → 3.97/5average certainty → 2.13/5average debate potential → ≈4.0/5argument clarity, estimated → 2said about them ↓

2 supported 0 partly supported 0 contradicted 3 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 23 insights · 2 disclosures · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 2 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Vlad argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Airbnb's PM-to-PMM shift primarily served to offload project management duties
“So I would say the rebranding of Product manager. It did do some important things like shed project management and establish an entire function that focused on, on making sure things are moving in their, like the right direction from a project perspective. And…”
Vlad Loktev Sep 1, 2024 ▶ 1:24:10 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Vlad Loktev on measured tape to publish a rate. This says nothing about how they speak.

Everything Vlad Loktev said on Lenny's Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Product leaders with heavy outside engagements are major hiring red flags
“When I was actually hiring product leaders and there's some product leaders would do Lots of different engagements outside of the company, whether it's investing, advising, speaking, attending conference, all those things. And they were huge red flags to me be…”
Vlad Loktev Sep 1, 2024 ▶ 34:46 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Assertion Supported
Airbnb's PM-to-PMM shift primarily served to offload project management duties
“So I would say the rebranding of Product manager. It did do some important things like shed project management and establish an entire function that focused on, on making sure things are moving in their, like the right direction from a project perspective. And…”
Vlad Loktev Sep 1, 2024 ▶ 1:24:10 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Insight
Employees not working on top company priorities should find different jobs
“If you find yourself in a situation where you're not working on a top priority of the company, like you should probably get a different job because it's at the end of the day, you're spending so much of yourself and so much time at your job. You might as well …”
Vlad Loktev Sep 1, 2024 ▶ 9:02 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Insight
PMs should prepare meeting questions instead of bullet points defending a view
“Don't come in cuz people usually like when they prepare for a meeting, I've seen many PMs do this and you prepare with like, here's my view. And here are the bullets that support my view. And that's the wrong way to approach it. I think what you want to go int…”
Vlad Loktev Sep 1, 2024 ▶ 17:21 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Insight
Leaders must let non-essential fires burn to focus on top priorities
“You just need to let go of things that are not important because if you have 20 different things that you're equally engaged on, it just means you don't actually know what is most important. And so my motto has always been let fires burn. You gotta be okay wit…”
Vlad Loktev Sep 1, 2024 ▶ 37:08 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Insight
Disagreements over strategic vision must be squashed immediately
“The second is when there is disagreement on a strategic decision, or maybe even part of the vision... You got to squash that immediately. You cannot let that fire burn because it can spread. I guess if I followed the analogy, like it could become a wildfire. A…”
Vlad Loktev Sep 1, 2024 ▶ 40:11 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Insight
Leaders should intentionally introduce chaos to force creative product breakthroughs
“A big lesson for me is that chaos is good. And chaos is actually great. And sometimes you want to create chaos in an organization to push the organization to think creatively and to actually like make leaps in, in product development.”
Vlad Loktev Sep 1, 2024 ▶ 47:35 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Assertion Supported
Only two to three of a startup's first ten employees reach 1,000 headcount
“When you look at many, many companies that reached a thousand people and were successful, when you look back to the first 10 employees, you realize that only two to three of those 10 first employees stayed with the company when the company reached a thousand p…”
Vlad Loktev Sep 1, 2024 ▶ 56:15 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Insight
Reorganizing the org chart rarely solves fundamental company problems
“Reorganizing and like a new org chart is rarely the solution. Like it's not about the boxes and how you configure the boxes, right? It's about the people in those boxes. And it's about how those people work together, because you can, you just need to understan…”
Vlad Loktev Sep 1, 2024 ▶ 58:35 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Insight
Mission alignment and raw horsepower matter more than domain expertise
“Basically, mission over domain expertise, mission over skills. I think that if you have like a raw, like that raw horsepower, and you're deeply, like, you just love the mission so much, you can build whatever skills are necessary for the job.”
Vlad Loktev Sep 1, 2024 ▶ 1:00:55 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Assertion Not checkable as stated
Airbnb intentionally slowed product velocity to fix declining quality
“The quality like of what we were releasing kind of suffered because we were just push, push, push, ship, ship, and people were shipping across the board. And I did feel as a leader, like I wasn't proud of some of the things we were shipping. And so I appreciat…”
Vlad Loktev Sep 1, 2024 ▶ 1:19:38 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Insight
Scaling teams often fall into the trap of focusing on external dependencies
“What I've seen as an organization scales, people transition from saying, I can do X. And they transition to saying, Can the other team do Y so that I can do X? And I think that's a very dangerous place to be because at the end of the day, like you just need to…”
Vlad Loktev Sep 1, 2024 ▶ 12:09 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Insight
Prioritize inquiry over advocacy during difficult workplace conversations
“So in the beginning, dial up inquiry. And then once you, the person who you're talking to feels heard and you actually have absorbed information and maybe you changed your mind. Maybe not though. That's when you begin to advocate. So oftentimes you just come i…”
Vlad Loktev Sep 1, 2024 ▶ 16:11 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Insight
Employees with grounded conviction should not self-censor or hesitate to challenge leadership
“If you have a strong view after you've really grounded yourself in the truth and you feel like you've done your homework and you've asked all the questions, if you still disagree, if you still feel like we're going in the wrong direction, don't be afraid to po…”
Vlad Loktev Sep 1, 2024 ▶ 18:24 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Insight
Impact in hypergrowth companies depends heavily on daily psychological self-regulation
“Oftentimes it's about also like being able to be impactful at a company that is in hyperscale and is growing quickly. A lot of it is actually just psychological. So it's not like there are these like core skills that sure, like you gotta have some baseline ski…”
Vlad Loktev Sep 1, 2024 ▶ 24:09 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Insight
Great teams are built by assembling complementary skill spikes rather than generalists
“Instead, what I've learned over time is instead of trying to find people that are good at everything, you need to look for people who spike on specific things and then add them to a team with different spikes. So there's no single person that is like spikes on…”
Vlad Loktev Sep 1, 2024 ▶ 31:04 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Insight
Allowing major timelines to slip sets a dangerous organizational precedent
“Once timelines slip, you basically establish precedent that timelines are not as important and timelines can always slip. So you never wanna set the precedent that timeline slip. So that to me was when there was a major project and the timeline was significant…”
Vlad Loktev Sep 1, 2024 ▶ 39:54 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Insight
Leaders should spend 10% more energy explaining the rationale behind decisions
“It's actually so, so helpful if you take like, 10% more energy and time to now bring everyone along around why a certain thing was decided, because it's gonna help them just themselves make better decisions because then now they have a lot more context about h…”
Vlad Loktev Sep 1, 2024 ▶ 44:51 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Insight
10x goals are valuable for testing creative extremes, not hitting targets
“The reality is it's not about hitting the goal. It's about thinking how to hit the goal and going through the journey of that creative journey of like, what does the world need to look like for this to be true? This like crazy goal to be true. Like, how should…”
Vlad Loktev Sep 1, 2024 ▶ 51:24 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Disclosure
Loktev explicitly warned Airbnb candidates about chaotic pivots and weekend work
“It's like the anti-sell, sell where I will share the worst day or what I think you will think as a candidate, what the worst day would be at Airbnb, and then still ask you if you want to join the team. And I would basically tell people, we're going to work day…”
Vlad Loktev Sep 1, 2024 ▶ 53:42 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Assertion Not checkable as stated
Airbnb blocked promotions for high-impact performers who lacked core values
“At Airbnb, we had core value interviewers up until, I mean, my entire tenure, basically, even when we had thousands of people already at the company, when we were hiring people, everybody had to pass core values interviews. So it was very ingrained in how we h…”
Vlad Loktev Sep 1, 2024 ▶ 1:10:19 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Insight
Core values fail unless integrated into every internal company process
“Don't copy some other company's core values. Instead, just be intentional about what matters to your organization, and then make sure that those core values are freaking everywhere, part of every single process. Otherwise, like, no one's gonna care.”
Vlad Loktev Sep 1, 2024 ▶ 1:11:06 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Insight
Companies should never directly copy another organization's operating model
“I don't think You should copy another company's ways of working. Like the reality is it is How a company operates is so unique to the founders, to the leadership team, to all the employees and the domain, potentially the moment in time”
Vlad Loktev Sep 1, 2024 ▶ 1:14:32 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev
Insight
Product managers who are also strong marketers are exceedingly rare
“I think it's actually challenging to find product managers who are also really good marketers. And so I think it's actually like a rare skillset and like the art of marketing and the art of talking, like conveying what you're building in the compelling way to …”
Vlad Loktev Sep 1, 2024 ▶ 1:25:09 Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vlad Loktev

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Appearances (1)

EpisodeDateSpeaking time
Embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” | Vl Sep 1, 2024 1h 0m
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