marketing

“I think there are, for most founders, you'll have at least one thing you should never give up or at least that you shouldn't give up permanently. Commonly those things are going to be either product sales or marketing.”

“If you're in an existing market, you're spending marketing dollars for demand creation, whether it's web or mobile or healthcare, it doesn't matter to create share. If you took those exact same dollars in a new market and did it, in fact, we ran this experimen…”

“There's almost like this attribution that is imbued into your product by how much time and effort and initiative you place on your marketing... When you spend that extra time and craft increases the ability for you to reach audiences beyond that very core ICP …”

“The first and foremost thing is that brand isn't owned by marketing. Like I would be lying if I said that. And I also think it's disingenuous and probably like detrimental to how you think about brand at a company if you think marketing owns it. Brand is a sha…”

“Stripe Press was an organization outside of marketing when it first started. We incubated it as a program that was really more mission driven.”

“I think it's easier to scale out selling to IT and security because there is a process that they're going to go through that's well understood. They are going to be very rigorous in testing out the capabilities and making their decision. And I think on the mar…”

“These marketing buyers did have, there are a lot of network effects of marketing, because if I'm running much better marketing than you are, and we have a very similar sort of brand, I'm going to win and I'm going to win really big. I'm going to win sort of li…”

“They'll be like, ah, well, the reason we don't have more customers is because of marketing. I'm like, no, you just don't have more customers because it's not good. It's not useful. Not, and it could never be useful or it's just not useful yet.”

“And so there's less onus on coming up with one single great idea. There's a, you can get to more ideas faster and more of an onus on judgment and intent and decision making.”

“The only team that sits across all of those things is marketing, and it's the job of marketing to make sure that it all works together and all of those touch points speak to each other because they represent your brand.”