Wang: Marketing creates power-law outcomes and intense competitive selection
Kevin Wang · Inside Braze’s blitz to $500M in CARR | Building broad, going global, and outfoxing the competition · Feb 6, 2025 · at 57:40
Braze Chief Product Officer Kevin Wang explains why marketing software adoption accelerates through competitive dynamics among brand buyers.
0:00 / 0:24exact quote · 24.7s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“These marketing buyers did have, there are a lot of network effects of marketing, because if I'm running much better marketing than you are, and we have a very similar sort of brand, I'm going to win and I'm going to win really big. I'm going to win sort of like a power loss sort of way over you. Whatever brand has much worse branding or much worse marketing. And so as a result, there's some very powerful sort of like competitive natural selection in the marketing and growth world.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Kevin Wang
Wang: AI in 2025 is earlier in evolution than early-2010s mobile
“I think there's some interesting parallels, say, to where like AI is today, where I think that AI is probably a few quarters earlier than that, and people still don't know what's, what's going to happen, and there's a lot more change going on, so it's probably…”
Wang: Thinking about competition under $5M ARR is generally distracting
“And even I would say up through maybe two million to five million ARR, I think that thinking too much about competition is generally distracting for two reasons. One is that you don't really know the identity of your company and also you don't know You are not…”