Wang: Thinking about competition under $5M ARR is generally distracting
Kevin Wang · Inside Braze’s blitz to $500M in CARR | Building broad, going global, and outfoxing the competition · Feb 6, 2025 · at 1:14:15
Braze CPO Kevin Wang explains why early-stage startups should not over-focus on competitors before establishing scale and deal flow.
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“And even I would say up through maybe two million to five million ARR, I think that thinking too much about competition is generally distracting for two reasons. One is that you don't really know the identity of your company and also you don't know You are not seeing enough of the deals in the market. You're not seeing enough of what's actually going on in the ecosystem that you actually have any leverage to do anything with competitive knowledge.”
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