marketing

5 statements across 5 episodes · 3 bullish · 1 bearish · 4 people on the record · first statement Oct 11, 2016 by Kalam Dennis · across every show →

Everything said about marketing, oldest first

Oct 11, 2016 neutral

Disclosure

Dennis: AptDeco cut marketing spend to zero dollars to survive

“So we cut our marketing to zero dollars. We weren't spending a dollar on marketing.”

Kalam Dennis Oct 11, 2016 ▶ 19:55 Reham Fagiri and Kalam Dennis at Startup School SV 2016 · Y Combinator

Jul 26, 2017 positive

Insight

Emily Weiss: In marketing, prior experience rarely indicates future success

“Especially in fields like marketing, you know, it's changing so much that experience is, you know, sometimes not even the most important indicator of success.”

Emily Weiss Jul 26, 2017 ▶ 26:26 Emily Weiss on the Insights That Grew Glossier - With Amy Buechler at the Female Founders Conference · Y Combinator

May 8, 2019 bullish

Opinion

Halligan: SEO remains the most underrated marketing strategy

“SEO is such this, like, vague, murky term. Brian Halligan: It's the most underrated marketing thing there is. Kevin Hale: Still? Brian Halligan: Yes.”

Brian Halligan May 8, 2019 ▶ 15:42 HubSpot CEO and Cofounder Brian Halligan with Wufoo Cofounder Kevin Hale · Y Combinator

Nov 26, 2024 positive

Insight

Dessaigne: Dev tool founders should lead marketing for a long time

“Well, similarly to sales, I think founders should lead marketing for a long time, maybe forever, actually.”

Nicolas Dessaigne Nov 26, 2024 ▶ 28:54 How To Start A Dev Tools Company | Startup School · Y Combinator

Feb 12, 2025 negative

Insight

Dessaigne: Do Not Hire Sales or Marketing Before Product-Market Fit

“Don't have a hire for sales or marketing until product market fit.”

Nicolas Dessaigne Feb 12, 2025 ▶ 3:12 The Right (And Wrong) Way To Spend Money At Your Startup · Y Combinator

marketing

Everything said about marketing, oldest first

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