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Emily Weiss

Founder and Executive Chairwoman, Glossier · 1 appearance on the record.

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founderexecutive@emilywweiss ↗glossier.com ↗Wikipedia ↗Instagram ↗

Emily Weiss launched the beauty website Into the Gloss in 2010 while working at Vogue, which led her to found cosmetics and skincare company Glossier in 2014. She led Glossier as CEO through global growth before transitioning to Executive Chairwoman in 2022.

13statements → 7claims → 1claims resolved → 3.62/5average certainty → 1.69/5average debate potential → 7said about them ↓

0 supported 0 partly supported 1 contradicted 6 not checkable as stated how the 7 claims stand · each chip opens the sources

1 prediction · 6 assertions · 3 insights · 2 disclosures · 1 what if · every statement was checked. The prediction and assertions are the 7 claims: statements the public record can support or contradict. 1 is resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Emily argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Emily Weiss: Beauty is YouTube's second-largest category after tech unboxing
“Really, YouTube, you know, it's like the number one or two category after, like, tech unboxing, or unboxing of other things, which I didn't know.”
Emily Weiss Jul 26, 2017 ▶ 8:01 Emily Weiss on the Insights That Grew Glossier - With Amy Buechler at the Female Founders Conference · Y Combinator

Everything Emily Weiss said on the Y Combinator Startup Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Emily Weiss: Direct-to-consumer is not a customer value proposition by itself
“She doesn't care that she's getting it like directly from us. That's not like the value proposition. Like maybe she even wants to just go get it right, you know, at Sephora like the next day. But what is, you know, really interesting about how we're reinventin…”
Emily Weiss Jul 26, 2017 ▶ 12:45 Emily Weiss on the Insights That Grew Glossier - With Amy Buechler at the Female Founders Conference · Y Combinator
What-if
Emily Weiss: Glossier could 4x revenue in Sephora but rejects wholesale
“We could put ourselves in a Sephora, you know, tomorrow and probably, like, Forex revenue, Like but I, I don't know that that would really help us achieve the long-term impact we want in women's lives.”
Emily Weiss Jul 26, 2017 ▶ 18:30 Emily Weiss on the Insights That Grew Glossier - With Amy Buechler at the Female Founders Conference · Y Combinator
Insight
Emily Weiss: In marketing, prior experience rarely indicates future success
“Especially in fields like marketing, you know, it's changing so much that experience is, you know, sometimes not even the most important indicator of success.”
Emily Weiss Jul 26, 2017 ▶ 26:26 Emily Weiss on the Insights That Grew Glossier - With Amy Buechler at the Female Founders Conference · Y Combinator
Disclosure
Emily Weiss: Glossier blends editorial judgment with crowdsourced customer feedback
“Like, we don't one for one crowdsource. We don't say, like, you know, tell us exactly what to make, and we'll shade match it, and we'll send it to you. We really kind of combine our editorial background as beauty editors with you know, hearing, you know, 30% o…”
Emily Weiss Jul 26, 2017 ▶ 6:08 Emily Weiss on the Insights That Grew Glossier - With Amy Buechler at the Female Founders Conference · Y Combinator
Prediction Not checkable as stated
Emily Weiss: Next-gen CPG companies will require two-way customer relationships
“The relationship to the customer in terms of creating brands, I think, is going to be beyond just Glossier and Beauty, like, something that most of the great next generation, like, you know, CPG companies are going to be built around this notion of, like, this…”
Emily Weiss Jul 26, 2017 ▶ 16:57 Emily Weiss on the Insights That Grew Glossier - With Amy Buechler at the Female Founders Conference · Y Combinator
Assertion Not checkable as stated
Emily Weiss: Glossier was accidentally profitable for a few months in 2016
“We were actually, like, accidentally profitable a couple months last, last year, which was, like, cool to see.”
Emily Weiss Jul 26, 2017 ▶ 17:42 Emily Weiss on the Insights That Grew Glossier - With Amy Buechler at the Female Founders Conference · Y Combinator
Assertion Not checkable as stated
Emily Weiss: Glossier achieved 600% growth two years in a row
“We've had 600% growth in the last 12 months, 600% growth the year before that”
Emily Weiss Jul 26, 2017 ▶ 18:17 Emily Weiss on the Insights That Grew Glossier - With Amy Buechler at the Female Founders Conference · Y Combinator
Assertion Not checkable as stated
Emily Weiss: 79% of Glossier's growth came from peer-to-peer recommendations
“79% of our growth last year was all based on peer-to-peer recommendations, so it's not through paid it's not through, like, an acquisition, you know, machine, it's just been through women telling each other how much they love our products”
Emily Weiss Jul 26, 2017 ▶ 18:50 Emily Weiss on the Insights That Grew Glossier - With Amy Buechler at the Female Founders Conference · Y Combinator
Insight
Emily Weiss: Physical retail must prioritize hospitality over sales per square foot
“I think it should be more, it's much more experiential, and so I think more about hospitality than I do about, like, you know, sales per square foot.”
Emily Weiss Jul 26, 2017 ▶ 20:38 Emily Weiss on the Insights That Grew Glossier - With Amy Buechler at the Female Founders Conference · Y Combinator
Assertion Not checkable as stated
Emily Weiss: Glossier is 77% female with a 40% female tech team
“We're, you know, 95 people in Soho, in New York, we're actually 77% women. We have over 40% female tech team.”
Emily Weiss Jul 26, 2017 ▶ 1:18 Emily Weiss on the Insights That Grew Glossier - With Amy Buechler at the Female Founders Conference · Y Combinator
Disclosure
Emily Weiss: Glossier has hundreds of thousands of US customers purely D2C
“We are purely direct to consumer, so all sold through Glossier.com and have many hundreds of thousands of customers now in, in the United States.”
Emily Weiss Jul 26, 2017 ▶ 12:02 Emily Weiss on the Insights That Grew Glossier - With Amy Buechler at the Female Founders Conference · Y Combinator
Assertion Not checkable as stated
Emily Weiss: The Into the Gloss blog was bootstrapped with $700
“Into the Gloss was totally bootstrapped. I spent, like, 700 dollars of, like, my own money to, you know, get it off the ground, and then we just relied on advertiser dollars”
Emily Weiss Jul 26, 2017 ▶ 22:48 Emily Weiss on the Insights That Grew Glossier - With Amy Buechler at the Female Founders Conference · Y Combinator
Assertion Contradicted
Emily Weiss: Beauty is YouTube's second-largest category after tech unboxing
“Really, YouTube, you know, it's like the number one or two category after, like, tech unboxing, or unboxing of other things, which I didn't know.”
Emily Weiss Jul 26, 2017 ▶ 8:01 Emily Weiss on the Insights That Grew Glossier - With Amy Buechler at the Female Founders Conference · Y Combinator

The other half of the tape: Emily Weiss's own voice is left out of every number here. Other people bring the name up 6 times in 1 episode on the Y Combinator Startup Podcast. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Laura Behrens Wu 6

Statements about Emily Weiss, by other people (1)

Assertion Not checkable as stated
Amy Buechler: Into The Gloss attracts nearly 1.5M monthly unique visitors
“Into the Gloss now attracts nearly 1.5 million unique visitors every month”
Amy Buechler Jul 26, 2017 ▶ 0:48 Emily Weiss on the Insights That Grew Glossier - With Amy Buechler at the Female Founders Conference · Y Combinator

Every mention by year

tap a year for its mentions
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0112017episodes it came up in
0030.5612017episodesmentions per episode
2017 6 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
Emily Weiss on the Insights That Grew Glossier - With Amy Buechler at the Female Founders Jul 26, 2017 21m
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