Emily Weiss: 79% of Glossier's growth came from peer-to-peer recommendations
Emily Weiss · Emily Weiss on the Insights That Grew Glossier - With Amy Buechler at the Female Founders Conference · Y Combinator · Jul 26, 2017 · at 18:50
Emily Weiss, founder and CEO of Glossier, details organic customer acquisition and growth channels at the Y Combinator Female Founders Conference.
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“79% of our growth last year was all based on peer-to-peer recommendations, so it's not through paid it's not through, like, an acquisition, you know, machine, it's just been through women telling each other how much they love our products”
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