Emily Weiss: Direct-to-consumer is not a customer value proposition by itself
Emily Weiss · Emily Weiss on the Insights That Grew Glossier - With Amy Buechler at the Female Founders Conference · Y Combinator · Jul 26, 2017 · at 12:45
Emily Weiss, founder and CEO of Glossier, explains why D2C distribution alone does not matter to consumers compared to the direct relationship it builds.
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“She doesn't care that she's getting it like directly from us. That's not like the value proposition. Like maybe she even wants to just go get it right, you know, at Sephora like the next day. But what is, you know, really interesting about how we're reinventing the beauty experience is that relationship she feels with Glossier because we have such a direct one-to-one connection with her.”
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