Emily Weiss: Next-gen CPG companies will require two-way customer relationships
Emily Weiss · Emily Weiss on the Insights That Grew Glossier - With Amy Buechler at the Female Founders Conference · Y Combinator · Jul 26, 2017 · at 16:57
Glossier founder Emily Weiss discusses brand building and customer intimacy at the Y Combinator Female Founders Conference.
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“The relationship to the customer in terms of creating brands, I think, is going to be beyond just Glossier and Beauty, like, something that most of the great next generation, like, you know, CPG companies are going to be built around this notion of, like, this, these relationships with customers, and this real, like, two-way street.”
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