The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 13 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Emily Weiss: Direct-to-consumer is not a customer value proposition by itself
“She doesn't care that she's getting it like directly from us. That's not like the value proposition. Like maybe she even wants to just go get it right, you know, at Sephora like the next day. But what is, you know, really interesting about how we're reinventin…”
Emily Weiss: Glossier could 4x revenue in Sephora but rejects wholesale
“We could put ourselves in a Sephora, you know, tomorrow and probably, like,
Forex revenue,
Like but I, I don't know that that would really help us achieve the long-term impact we want in women's lives.”
Emily Weiss: In marketing, prior experience rarely indicates future success
“Especially in fields like marketing, you know, it's changing so much that experience is, you know, sometimes not even the most important indicator of success.”
Emily Weiss: Glossier blends editorial judgment with crowdsourced customer feedback
“Like, we don't one for one crowdsource. We don't say, like, you know, tell us exactly what to make, and we'll shade match it, and we'll send it to you. We really kind of combine our editorial background as beauty editors with you know, hearing, you know, 30% o…”
Emily Weiss: Next-gen CPG companies will require two-way customer relationships
“The relationship to the customer in terms of creating brands, I think, is going to be beyond just Glossier and Beauty, like, something that most of the great next generation, like, you know, CPG companies are going to be built around this notion of, like, this…”
Emily Weiss: Glossier was accidentally profitable for a few months in 2016
“We were actually, like, accidentally profitable a couple months last, last year, which was, like, cool to see.”
Emily Weiss: Glossier achieved 600% growth two years in a row
“We've had 600% growth in the last 12 months, 600% growth the year before that”
Emily Weiss: 79% of Glossier's growth came from peer-to-peer recommendations
“79% of our growth last year was all based on peer-to-peer recommendations, so it's not through paid it's not through, like, an acquisition, you know, machine, it's just been through women telling each other how much they love our products”
Emily Weiss: Physical retail must prioritize hospitality over sales per square foot
“I think it should be more, it's much more experiential, and so I think more about hospitality than I do about, like, you know, sales per square foot.”
Emily Weiss: Glossier is 77% female with a 40% female tech team
“We're, you know, 95 people in Soho, in New York, we're actually 77% women. We have over 40% female tech team.”
Emily Weiss: Glossier has hundreds of thousands of US customers purely D2C
“We are purely direct to consumer, so all sold through Glossier.com and have many hundreds of thousands of customers now in, in the United States.”