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marketing

4 statements across 4 episodes · 2 bullish · 1 bearish · 3 people on the record · first statement Jan 7, 2019 by Jennifer Prosek · across every show →

Everything said about marketing, oldest first

Jan 7, 2019 positive
Insight
Prosek: Emerging Funds Have an Advantage Starting Brand Building from Scratch
“We're seeing emerging startups take marketing seriously right out the gate, and they have a huge advantage even up against large firms, because the large firms are sort of like retooling and getting there, and the startups are starting with a gorgeous website …”
Jennifer Prosek Jan 7, 2019 ▶ 19:08 Jen Prosek – Branding an Asset Management Firm (Capital Allocators, EP.81)
Dec 9, 2019 negative
Insight
Asset management cultures treat marketing as a secondary support function
“There's always that cultural element that marketing within asset management organizations can be viewed as a secondary function, sort of a base level support function.”
Kip McDaniel Dec 9, 2019 ▶ 14:45 Kip McDaniel – How to Get an Allocator's Attention (Capital Allocators, EP.115)
Jan 2, 2023
Insight
Foard: Sales is asking for a date; marketing is why they say yes
“The difference between sales and marketing is that sales is asking for a date, but marketing is why they say yes.”
Neal Foard Jan 2, 2023 ▶ 16:49 Neal Foard – The Art of Storytelling (Capital Allocators, EP.290)
Jul 15, 2024 bullish
Prediction Not checkable as stated
Private Markets Communications Sector Has About 10 Years of Growth Left
“I think the emerging market of marketing has maybe 10 years left, so that's a growthy 10 years, and that's exciting.”
Jennifer Prosek Jul 15, 2024 ▶ 55:51 Jennifer Prosek – Nailing the Narrative (EP.396)
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