Prediction Not checkable as stated
AI Has Ended Hourly Billing Models for Law and Consulting Firms
“Law firms, consulting firms, hourly billing businesses that have armies of people doing things that the machines can do are That's over.”
Opinion
Jennifer Prosek: Private Markets Firms Recognize Brand Impacts the Bottom Line
“Now there is not one private markets firm on the planet that doesn't believe that brand and story and being on the offense doesn't hit the bottom line. It creates efficiencies across this rubric we call talent, deals, and capital.”
Opinion
Jennifer Prosek: Rockefeller Capital Offers Unmatched Hospitality in Wealth Management
“Does anyone else in wealth management do that? The answer is no.”
Insight
Prosek: LPs now require years of relationship building before writing checks
“And one thing that has definitely changed a lot is the math is all that counted in the past. Meaning if you were performing, you didn't even have to really talk to your LPs. They were writing checks. Now I interview LPs on panels and I ask them for the GPs in …”
Opinion
Working Mothers Often Perform Better By Eliminating Non-Essential Work Tasks
“And frankly, a lot of my gals come back better after having kids because they separate the nice from the necessary and they know how to laser focus into what they need to do, not what all the other noise.”
Insight
Prosek: Firm Culture Does Not Need Uniqueness, Only Unique Packaging
“No, I think it has to be uniquely packaged.”
Insight
Prosek: Companies Can Pay Less If They Treat Their Employees Better
“I think firms can pay a little less if they behave a little better, because people care about it.”
Opinion
Prosek: Elite financial PR agencies ignore brand building for crisis management
“Luckily a lot of elite firms in our space never focused on what I would call the brand building side. They always focused on issues and crisis management. So we're one of the only firms that really does the brand building side.”
Disclosure
Prosek: Originating Employees Receive 10% Client Revenue for Life of Employment
“So the rule is basically if you bring a relationship to the firm that becomes a client, you get 10% of that client revenue. For the life of the client and the life of your employment.”
Prediction Not checkable as stated
Prosek: Only a Handful of Hedge Funds Will Build Surviving Brands
“Do I think they'll be successful at building institutional brands that will survive into the future? Yes. I think there will be a handful that does, and there will be all kinds of other peril in the ones that don't.”
Prediction Not checkable as stated
Prosek: Gen Z will be grittier and stick to jobs more than Millennials
“Gen Z was raised predominantly by Gen X, so apparently the Gen Z's are going to be very gritty and tough and stick in their jobs because they were told not everyone gets a prize, and you may not always win”
Insight
Prosek: Millennials will quit without a safety net over misaligned values
“They are so brave, meaning if they don't like what you stand for and it doesn't align with their beliefs, they just walk out. And they walk out with no safety net.”
Insight
Prosek: Uninteresting conference speaking creates a reputational backfire
“We believe it's a reputational backfire to get on stage and not be interesting, not be memorable. If you're memorable in the other way, he really had nothing to say. That's just not worth doing.”
Insight
Prosek: Long-Form Newsletters on LinkedIn Outperform Deal Announcements
“Most people use LinkedIn just to show the momentum of their firm. This thing happened today. This deal happened. We hired this person, and that's great, but the next level is really writing longer-form content in a newsletter fashion.”
Insight
High-Value Executive Gatherings Require Under 22 People and No Keynote Speaker
“I'm not a big fan of, we're having the speaker. Just because I feel in my events, every person in the room is a star. And people want to hear from each other and get to know each other. So I like small intimate rooms, under 22 people, where the food is amazing…”
Prediction Not checkable as stated
Prosek: Financial clients will adopt hospitality as a core strategy
“And where I see this going is that My clients who never really thought about hospitality as a strategy will”
Opinion
Prosek: Many LPs use conferences to batch meetings while working from home
“And what's happened in the world of the LPs is I think a lot of LPs have decided I rather work from home
And then go to the conference and bang out a lot of meetings and then go back work from home.”
Opinion
Most CEOs Attend Industry Conferences Without a Plan for ROI
“But what we learned was most CEOs are knocking around these conferences without a plan.
No one's really thought about how do we get the value.”
Disclosure
Prosek: Prosek Partners only attends networking events with measurable ROI
“We do not go and mingle and spend money on that unless we monetize it, and I've always known the day after what was my immediate ROI and what is my ROI six months later, a year later.”
Insight
LPs Claim to Ignore GP Brand but Heavily Reward Brand Proxies
“Now, if you asked an LP, do you care about the GP's brand? They'll say no, but when you unpack it, do you care that they have a great culture? Do you care that they have distinct advantages? Do you care that so-and-so wrote this amazing op-ed piece that you to…”
Assertion Not checkable as stated
Alts Managers Massively Underestimate Consumer Marketing Costs for Private Wealth
“Almost none of my clients understand the amount of money and time it will take to do true consumer marketing.”
Disclosure
Jennifer Prosek: Prosek Partners hires exceptional talent over planned budgets or needs
“I do not hire people Often when I need them, I hire them because someone's very special comes across my desk and I'm like, this was not in the budget, but I'm doing it because it's all about the people.”
Assertion Not checkable as stated
University Endowments Focus on Personal Brands Amid Treacherous Media Attacks
“They care about their personal brands. They've been under fire. A lot of the university endowments have had to face really treacherous media and attacks.”
Insight
Prosek: Leaders who have a 51% good day are succeeding
“The 51% rule means if you're in a leadership position and you have a 51% good day, you are killing it because your job is chief problem solver.”
