marketing

“What I've come to appreciate is A, marketing is incredibly technical, and it's becoming exceptionally technical as developers become a buying center. It's actually also one of the best modes you can build around your company, so I think it's something to reall…”

“So retail rent is money that you spend to reach a customer. It's money you spend instead of marketing or instead of advertising.”

“I think that we teach marketing wrong at the business schools, because when we want to know whether there's a growth opportunity, we look at the numbers about How many products are being sold? What's that trajectory of market? But what's really interesting is …”

“And now we're actually seeing these kinds of engineering disciplines kind of migrate into other functions of the org, right? Like marketing seems to have been the first one to go after that and then product management, and we're actually seeing now people tryi…”

“So, but personally, I think marketing is arbitrage.”

“Marketing, I think might move from like more of a Channel domain expertise to more a generalist. Like we have generalists in early startups. I think that will actually be true of late stage companies because these generalists will be able to stitch together li…”

“Now we can start creating way more content and really matching the content and to the individual. So instead of it being, you know, a message of like, you know, one to many, it's a many to many relationship which is really exciting to see.”

“And I think, you know, there's well north of like five hundred billion dollars in the US alone spent on marketing, and that number is growing.”

“They told themselves other things like we're very humble, so we don't market in this kind of nonsense which is always a rationalization for laziness.”