Carl Pei

Founder & CEO, Nothing · 1 appearance on the record.

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founderexecutive@getpeid ↗LinkedIn ↗nothing.tech ↗Wikipedia ↗Instagram ↗

Carl Pei is a Swedish consumer tech entrepreneur who co-founded OnePlus alongside Pete Lau in 2013, leading its global marketing and establishing the brand's popular "flagship killer" smartphone category. In 2020, he founded London-based hardware venture Nothing, which designs and manufactures smartphones and audio products featuring distinct transparent hardware aesthetics.

21statements → 8claims → 2claims resolved → 3.71/5average certainty → 2.43/5average debate potential →

1 supported 0 partly supported 1 contradicted 1 not yet assessed 5 not checkable as stated how the 8 claims stand · each chip opens the sources

3 predictions · 5 assertions · 3 opinions · 9 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 2 are resolved, 1 is not yet assessed, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Carl argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Pei: Total global smartphone market size is shrinking
“Actually the total size of the smartphone market is actually decreasing.”
Carl Pei Apr 6, 2023 ▶ 32:05 Building Hardware and Taking on the Phone Giants with Carl Pei

Their most notable contradicted claim

Assertion Contradicted
Pei: Every smartphone startup in the last decade has failed
“In the last 10 years, there's been a couple of teams who tried to break into our space, well-funded and less well-funded and everybody's failed.”
Carl Pei Apr 6, 2023 ▶ 3:01 Building Hardware and Taking on the Phone Giants with Carl Pei

How they sound: speaking style how? →

264 words/min while actually speaking · 14.9 um and uh per 1k words

No argument clarity score for Carl Pei: no usable question→answer exchanges on raw tape (a fair score needs 8+). We do not score a sample that small. Roundtable and news formats yield far fewer direct exchanges than interviews.

Measured by listening to the audio itself: 4,976 words across 1 episode of raw-level tape, transcribed verbatim with every um and uh kept, each one attributed only where the alignment onto our timed stream is unambiguous. These are measurements of speaking style. We do not rank them: across this corpus, fluency and argument quality are nearly uncorrelated (ρ≈0.2), and smooth talking does not signal clear thinking. How it's measured →

Everything Carl Pei said on the a16z Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Pei criticizes Apple as a top-down, command-and-control 'iCompany'
“And it's a big contrast if you're a collective versus the behemoth Apple, which is more like the iCompany. It's like command and control, top down, ivory tower style, iPad, iPhone, iMac, iEverything.”
Carl Pei Apr 6, 2023 ▶ 31:22 Building Hardware and Taking on the Phone Giants with Carl Pei
Insight
Pei: Non-hardware tech giants fail at hardware because it's a side hustle
“If you're a company who's already making a lot of money on non-hardware stuff, then hardware kind of becomes like a side hustle for you, and you might not be that rigorous in how you run it.”
Carl Pei Apr 6, 2023 ▶ 4:59 Building Hardware and Taking on the Phone Giants with Carl Pei
Insight
Carl Pei: Technology is the only real moat for a tech company
“Having said that, it's a, it's not a very strong moat, design differentiation. So as the company grows and we start generating more and more free cash flow, that needs to be reinvested into technology. Technology is the only real moat for a tech company.”
Carl Pei Apr 6, 2023 ▶ 11:56 Building Hardware and Taking on the Phone Giants with Carl Pei
Opinion
Carl Pei: Tech fans feel Apple has lost its magic
“There's a lot of people like us who are tech fans out there and who remember being Apple fanboys and fangirls and now just feeling like the magic is lost and just wanting to recreate the magic.”
Carl Pei Apr 6, 2023 ▶ 34:53 Building Hardware and Taking on the Phone Giants with Carl Pei
Assertion Not checkable as stated
Pei: Mobile user experience is fundamentally unchanged since 1990s Nokia phones
“Because the mobile user experience has not really changed for the last, I don't know how many years, 20 years. Even with Symbian, right? Even with pre-Symbian devices, there were icons for apps. And when you click through the icons, you got like a full screen …”
Carl Pei Apr 6, 2023 ▶ 13:13 Building Hardware and Taking on the Phone Giants with Carl Pei
Opinion
Pei: Nothing has a stronger position in AI than pure software startups
“We're in a lot stronger position than a lot of startups that are pure software in this space, but we just need to be patient and find the right product market fit before we go all in.”
Carl Pei Apr 6, 2023 ▶ 14:44 Building Hardware and Taking on the Phone Giants with Carl Pei
Insight
Carl Pei: Hardware supply chains should delay decisions until the last moment
“I think the best way of running supply chain is to delay every decision to the last moment, because then you have time to get more data to look at the demand and look at other market factors.”
Carl Pei Apr 6, 2023 ▶ 27:05 Building Hardware and Taking on the Phone Giants with Carl Pei
Insight
Pei: Creative and strategic work requires in-office collaboration
“If you work in a creative field or a strategic field, being remote is also gonna be more challenging. If your work is more kind of just do the same thing over and over again, then it's easier to be remote and not coordinate too much with other people. But if i…”
Carl Pei Apr 6, 2023 ▶ 28:39 Building Hardware and Taking on the Phone Giants with Carl Pei
Disclosure
Nothing integrated community members as shareholders and elected board observer
“We allowed our community to also become shareholders in our company, and our community has an elected board observer on our board to keep us honest and give us feedback from the users.”
Carl Pei Apr 6, 2023 ▶ 30:18 Building Hardware and Taking on the Phone Giants with Carl Pei
Prediction Not checkable as stated
Pei commits Nothing to inventing a new product category within 10 years
“It doesn't have to be this year or next year or the following couple of years, but in the next 10 years we have to create a breakthrough category, and I would love to spend more time there as well.”
Carl Pei Apr 6, 2023 ▶ 32:26 Building Hardware and Taking on the Phone Giants with Carl Pei
Assertion Not checkable as stated
Carl Pei: Public and governments view tech companies like old oil companies
“There was a lot of optimism, optimism around technology back then, but today I think The opposite is true. Like governments, consumers they see tech companies as the old oil companies. There's antitrust issues, user privacy issues. People don't trust tech comp…”
Carl Pei Apr 6, 2023 ▶ 36:31 Building Hardware and Taking on the Phone Giants with Carl Pei
Assertion Contradicted
Pei: Every smartphone startup in the last decade has failed
“In the last 10 years, there's been a couple of teams who tried to break into our space, well-funded and less well-funded and everybody's failed.”
Carl Pei Apr 6, 2023 ▶ 3:01 Building Hardware and Taking on the Phone Giants with Carl Pei
Prediction Not checkable as stated
Carl Pei: Nothing will expand beyond smartphone and audio hardware
“But I think over time we will reveal more and more as our team gets stronger, as our capabilities get stronger. I think ultimately we cannot be a smartphone company and we cannot be an audio company. We need to push into the future.”
Carl Pei Apr 6, 2023 ▶ 7:37 Building Hardware and Taking on the Phone Giants with Carl Pei
Insight
Carl Pei: Mass-market hardware brands cannot risk bold design choices
“But I think, when you're a niche player, you can be more differentiated in your hardware design. But when you're a mess, you gotta sell to everybody, from the youngest person to the oldest person, Types of different professions. So you cannot take a lot of ris…”
Carl Pei Apr 6, 2023 ▶ 10:27 Building Hardware and Taking on the Phone Giants with Carl Pei
Insight
Carl Pei: Future computing devices must deliver direct user intent
“Fundamentally, I think we want our devices to deliver intent.”
Carl Pei Apr 6, 2023 ▶ 16:10 Building Hardware and Taking on the Phone Giants with Carl Pei
Insight
Carl Pei: Marketing is fundamentally an arbitrage opportunity
“So, but personally, I think marketing is arbitrage.”
Carl Pei Apr 6, 2023 ▶ 19:17 Building Hardware and Taking on the Phone Giants with Carl Pei
Insight
Pei: Pitching suppliers is like pitching investors due to thin margins
“So convincing them to work with you is almost like pitching investors. Like, they need to believe that this is going to work, and they're going to make their money back.”
Carl Pei Apr 6, 2023 ▶ 23:07 Building Hardware and Taking on the Phone Giants with Carl Pei
Assertion Supported
Pei: Total global smartphone market size is shrinking
“Actually the total size of the smartphone market is actually decreasing.”
Carl Pei Apr 6, 2023 ▶ 32:05 Building Hardware and Taking on the Phone Giants with Carl Pei
Prediction Not checkable as stated
Pei predicts next habit-changing technology will merge hardware, software, and AI
“So I think the next product that has the, opportunity to change our habits. I don't know exactly what the product is, but I think it's most likely in the intersection of hardware, software, and AI.”
Carl Pei Apr 6, 2023 ▶ 33:46 Building Hardware and Taking on the Phone Giants with Carl Pei
Insight
Pei: Seeing real-world hardware adoption brings satisfaction software cannot replicate
“I also think it's really rewarding when you see somebody out in the wild wearing your product or using your product, you know, that kind of satisfaction I think is hard to get if you're just building an app or software.”
Carl Pei Apr 6, 2023 ▶ 37:49 Building Hardware and Taking on the Phone Giants with Carl Pei
Assertion Not publicly verifiable
Carl Pei: Nothing achieved four YouTube videos with over 1M views
“So on the topic of YouTube that's just something we've been experimenting with for the last three months. I think now we have four videos over a million views.”
Carl Pei Apr 6, 2023 ▶ 20:13 Building Hardware and Taking on the Phone Giants with Carl Pei

Appearances (1)

EpisodeDateSpeaking time
Building Hardware and Taking on the Phone Giants with Carl Pei Apr 6, 2023 24m
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